Like it is always said, “When In Rome, Do Like Romans Do”. And that is exactly what you need to do in the field of marketing. You cannot just simply go on building up your own strategy with keeping in notice your competitors. When you are in the market, you need to see what others are doing. And on that basis, you should plan your strategy. So there are many aspects when you have to look into your competitor’s window or compare traffic of websites. A website is the most important thing here. So you need to know how much traffic your competitor’s website is getting. And based on their analysis you can plan your next move. Therefore, in order to compare the traffic of websites, you can use a tool.
This time, I have chosen Similarweb as the marketing tool of the week. SimilarWeb is an online competitive tool that showcases the traffic and marketing insights of the website that you want. So basically the tool gives a brief overview of the reach of the website, it’s ranking, and engagement rate. All you need to do is put the URL of the website that you want the data for and you get to see the results.
As you can see it in the above screenshot, I wanted the insights of Techcrunch. So when I am typing it in the search box, then I am getting every minute detail related to the website. Right from where it is based, worldwide rank, total visits etc. So what this tool does is, transforms the raw data into some insightful metrics. This includes the sources of traffic, organic and paid search, social traffic and much more. When you are first searching for any website’s insights, the tool showcases the data of past 6 months completely.
Features of SimilarWeb
Even though if you are using the free version of the tool, you get to see a lot of features and you can pretty much get almost all the insights with it. So the few features are:
Showcasing the rank
So this is the feature that every competitor wants to see where the website of the fellow mates is ranking. And with Similarweb, you get to see that right there. So it showcases the worldwide rank, country rank and category rank. From these three types, you can very well note that where the competitor’s website is standing and where is yours. and based on that insight you can work on your SEO part.
In the traffic overview section, you get to see that total traffic that the website has received in last six months through mobile and desktop both. It also shows the engagement where you get to see the total visits, visit duration, visits per page and bounce rate. This data is pretty much sufficient to know what exactly you need to plan in order to get ahead of your competitors.
Traffic by countries
This one is a very interesting feature that the tool has. So when you are typing any website of which you are looking for the data, the tool provides you with its country wise traffic. You can see up to 250 countries at a time. So when you are planning your strategy, you can make sure that in which country you want to target the most. the tool shows the 5 leading countries from where the traffic is coming from.
Referrals and Search
You can also see the top referring sites which are inbound and outbound both. Also, in the search area, you get to see the percentage of organic and paid search. And when it comes to Neil Patel, it shows, 100% organic search. So if you are competing with Neil Patel’s website, you need to make sure that you have to embark the organic graph when it comes to search. Along with the search percentage, it showcases the top 10 keywords. So now this is a great chance for you when you are planning for the keywords. And based on which keywords your competitor’s website is floating at the top, you can plan the keywords strategy accordingly.
Social media insights
SimilarWeb clearly showcases the insights of social media. Through this, you get the complete idea from which social media channel the traffic is the highest. In the case of Neil Patel, the highest amount of traffic comes from Facebook and then YouTube and then LinkedIn. You get the insights of all the social media channels including WhatsApp.
If you are using the paid version of SimilarWeb, you can also download the report in the PDF format. The report gives you a detailed insight along with all the numbers in it. You can also type your website’s URL in it and take out the complete report of your website’s performance.
So if you want to compare any two websites, you get that feature as well. Just click on the “compare” button, type the URL of the website which you are looking to compare and then you get the results for both the websites. If you are using the paid version, you can compare many websites at a time.
Basically, this online tool is really easy to use. You do not need to go through any tutorial in order to compare the insights of any website that you are looking for. There are many other features as well which includes mobile applications, similar websites, audience, advertising to name a few. So it gives you are the complete overview of how a particular website is performing on the web network from all the angles. Be it on search engines or social media or through advertising. You get all the data right at one place and that is SimilarWeb.
So the next time when you want to know the insight’s of your competitor’s website, so go for this tool as it also comes for free and it is worth it. In my opinion, there is no need to go for the paid version as you get almost all the insights with the free one. So do use this tool and let me know your experience in the comment area!