Social Media Automation – What is it?Social Media refers to all those websites and applications that enable users to create or share content online. This involves active participation in social networking. It also involves expressing ideas and interests via virtual communities and networks. Social media automation stands for planning and scheduling social media updates well before time and sharing the content on various channels with ease. Some of the social networking sites and apps are:
Social Media Automation Tools:Following is a list of 13 best social media automation tools of 2019 :
- Post Planner
Buffer:Buffer is a tool or rather a software application for web as well as mobile platform. It manages social networking accounts. Also, it helps us in scheduling posts to Twitter, Facebook, Instagram, and Linkedin. Furthermore, we can analyze the results of those posts and engage efficiently with the community. It has both free and paid features (Buffer pro).
Hootsuite:Hootsuite (https://hootsuite.com/) is a social networking service and a social media management platform. Once you integrate it with your social media platforms, it adds dashboard widgets for each of the platform. These may include Twitter, Facebook, Instagram, Linkedin, Google+ and Youtube.
Workflow:Workflow (https://workflow.is/) is a scripting application for iOS. It is also a social media automation tool. Using Workflow, users can create macros for executing specific tasks on their device. The user has to create these task sequences. The user can also download other user-generated applications from the integrated gallery. Furthermore, one can run Workflows anytime, anywhere. Workflow has also received an Apple Design Award for it’s integration with iOS. Apple later acquired Workflow and today it is known as the “Shortcuts” app.
SocialPilotSocialPilot (https://www.socialpilot.co/) is a simple and cost-effective social media management tool for teams and agencies. It can be used to schedule social media posts, improve engagement and also analyze results at very cheap costs. Over 85,000+ professionals trust and use SocialPilot. Furthermore, SocialPilot can go beyond the popular social networks to increase engagement and sales.
IFTTTIFTTT (https://ifttt.com) stands for If This Then That. It is a free web-based service to create chains of simple conditional statements. These statements are called as applets. Further, an applet is triggered by changes that occur within other web services. These services can be Gmail, Facebook, Telegram, Instagram or Pinterest. IFTTT acts as a task automator and also a social media automation tool. It is available for both android and iOS.
Sendible:Sendible is an elegant software that provides social media management. Moreover, it represents a business platform dedicated to monitoring, analytics, and audience engagement. Sendible is a social media automation tool. It also helps the user in managing social media for multiple clients.
Later:“Later” (https://later.com/) is another social media automation tool that can be used to plan and schedule Instagram posts. This can be done from both the mobile and web interface. It can manage multiple Instagram accounts and multiple users. Later has a visual content calendar. Furthermore, you can plan and schedule your feed with the drag and drop feature.
Tailwind:Tailwind (https://www.tailwindapp.com/) is a tool that helps you schedule posts and pins for Instagram and Pinterest. You can save time with their bulk image upload as well as drag and drop feature. It has multi-board pinning, hashtag lists, and many more shortcuts. Tailwind also benefits you with its deep analytics and insights feature. It is a reliable and secure social media automation tool.
CoScheduleCoSchedule (https://coschedule.com/) is a family of agile marketing products that will help you stay focused and deliver projects on time. It helps us to schedule all our posts together. We can schedule over 60 posts at once using CoSchedule. Also, we can use it to lay out our social media calendar. CoSchedule serves more than 7,000+ customers worldwide.
Post PlannerPost Planner (https://www.postplanner.com/) is a simple Social Media automation tool that helps us to find content and schedule posts for our social media accounts. It is a low-cost social media marketing app that gets huge results.
Agorapulse:Agorapulse (https://www.agorapulse.com/) is another Social Media automation tool that harnesses our social media content and engagement. It is the easiest and most affordable tool that helps us build a meaningful relationship with our followers.
Crowdfire:Crowdfire tool helps us discover and schedule content, and manage all our social accounts from one place. This automation tool helps us root out inactive Twitter followers. It is also worth using if you want to discover the right content to share with your audience.
BuzzSumo:BuzzSumo is popular with content marketers. It is great at finding trending topics. The results can be filtered based on the location and domain. We can also find influencers here and start building relationships with them.
Detailed information about the tools in Tabular Format:
|Buffer||iOS, Android and Web.||Facebook, Instagram, Twitter, Pinterest and LinkedIn.||• You can share to multiple Facebook, Instagram, Twitter, Pinterest and LinkedIn accounts from one place.|
• You can maintain a consistent presence on social media by building your following and influence.
• You can get easy-to-read analytics for every update you share.
• You can schedule your posts automatically and customize the timing of individual posts.
• You can share from all of your favourite apps using buffer’s iOS extension. This also includes scheduling native retweets from Safari, Tweetbot, Twitter & more!
•You will never run out of amazing content with Instagram Reposting.
• You can automate your Instagram content with Instagram Direct Posting to Instagram Business Profiles.
• Now get world class support from your friends at Buffer.
|•Connect up to 3 Social Accounts.|
•10 scheduled posts per profile.
|• Have upto 100 posts in your Buffer.
• Connect upto 8 Social Accounts.
|Hootsuite||iOS, Android.||Twitter, Facebook, Instagram, and LinkedIn.||• You can bring the power of Hootsuite into the palm of your hand.|
• You can post messages to your favourite social networks within one app.
• You can use Auto-Schedule to spread messages out over a number of days, which is great for time management.
• You can view and manage all of your favourite social networks from one place.
• You can use the Ow.ly link shortener to track click-through stats.
|•Free for up to 3 Social Profiles.||• Connect upto 10+Social Profiles.
• Unlimited RSS integrations.
|Workflow||iOS.||Twitter, Facebook.||•Make animated GIFs.|
•Tweet the song you're listening to.
•Post on facebook.
|•Free app for iOS device users.||No Pro Version.|
|SocialPilot||iOS, Mac, Android and Web.||Twitter, Facebook, Instagram, LinkedIn, Pinterest.||•It has advance Post Scheduler.|
•Single Interface for All Social Networks.
•Social Media Scheduling Calendar.
•It has custom Facebook Branding.
•Teams and Collaboration.
•Social Media Analytics.
•Deep URL Shortening Integration.
|•14 day free trial.|
•10 posts per day.
•30 posts in queue.
•3 Social Media Accounts.
|•14 day free trial.
•50 posts per day.
•1000 posts in queue.
•5 Automated RSS Feeds.
•10 Social Media Accounts.
|IFTTT||Web, iOS and Android.||Twitter, Facebook, Instagram, Pinterest.||•Free Recipes provided by others.|
•Very easy to setup. Great for automation.
•You can schedule events to happen without having to remember.
•You can also create your own applets.
•Plethora of customisable applets.
|•Free app for Web, iOS and Android users.||No Pro Version.|
|Sendible||Web, iOS and Android.||Facebook, Twitter, Instagram, and LinkedIn.||•It has multiple social network publishing.|
•Integrated analytics and tracking.
•360-degree brand and reputation building and monitoring.
•It can manage multiple users and clients.
|•Basic Plan has 1 user access, 12 services and unlimited scheduling.||•Team plan has 12 user access and 192 services
•You can build 60 reports
|Later||Web and iOS.||Instagram, Pinterest, Facebook, and Twitter.||•It lets you preview your posts so you can see what they will look like.|
•You can synchronize your images directly from services like Dropbox and Google Drive.
•Schedule your posts.
|•30 scheduled posts (photos) for Instagram, Facebook and Pinterest per month.|
•50 scheduled posts (photos) for Twitter per month.
|•100 scheduled posts (photos and videos)for Instagram, Facebook and Pinterest per month.
•Unlimited scheduled posts (photos and videos) for Twitter per month.
|Tailwind||Windows, Web, Mac and iOS.||Pinterest and Instagram.||•Multi-board pinning,|
hashtag lists and bulk image upload.
•Create multiple posts from any website with a single click.
•Hashtag Finder- Find the latest trending hashtags.
•Analytics and reporting.
|•Schedule and publish 30 Instagram posts and 100 Pinterst pins.||•1 Account Included
•7-Day History Archive
•Basic Profile (& Board) Metrics
•Basic Website Insights
•Measure Post Success
|Coschedule||iOS, Android and Web.||Twitter, Facebook, LinkedIn, Google+, Instagram,Tumblr and Pinterest||•You can create and manage a single publishing calendar for your content, social, email, events, and more.|
•You can review the state of your projects in real-time
•You can group multiple, related projects together in a single campaign with drag and drop functionality.
•You can Easily collaborate on projects, assign tasks, add comments, and meet project deadlines.
•Use Best Time Scheduling to intelligently share your messages at the highest traffic times for each network with minimal efforts.
|•14 days free trial.|
•Access to Calendar, ReQueue and Analytics.
|•3 users in the Growth plan.
•10 social profiles.
|Post Planner||Web.||Facebook and Twitter.||•It has planned posts and post targeting.|
•List of Top articles.
|•No trial, but Post Planner offers a FREE pro plan with which you can post to your Facebook profile up to 5 times per day, and connect 1 Twitter account.|
•Full access to content tool where you can find scientifically proven engaging content.
|•Pro starter pack has 3 accounts.
•30 posts per day
•300 posts planned
|Agorapulse||Web and Android.||Facebook, Instagram, Twitter, Youtube and LinkedIn.||•It has an organized layout that saves time.|
•It monitors, collects stats and categorizes our audience.
•It boosts content strategy with ready-made apps.
•It effectively monitors ads.
•Helps manage our employee workload by distributing work among different work roles.
|•15 day trial.|
•You can add up to 10 social profiles.
•The Facebook competitors grid is available with demo pages only.
|•10 social profiles, 3 users|
|Crowdfire||Windows, Linux, Android, iOS, Mac, Web-based, Windows mobile.||Facebook, Twitter, LinkedIn, Pinterest and Instagram.||•Data about recent unfollowers and inactive users.|
•3in1 Scheduler+Viral Hashtag Tool+Photo Suggester for Instagram.
•Search by location and keyword.
•Remove unwanted accounts.
|•1 Social Network Account.|
•10 Posts per account.
•1 day analytics data.
|•2 Social Network Account.
•100 Posts per account.
•Upto 90 days analytics data.
|BuzzSumo||Windows, Linux, Mac, Web-based.||Facebook, Twitter, Google+ and LinkedIn.||•Social Media Content Insights.|
•BuzzSumo has Open API available.
•It has Effective Content Curation.
•It has advanced Data Filters
•Comprehensive Social Media Analytics
•You can get Content creators’ details.
|•7 days free trial |
•Full access to entire suite of tools.
|•You can run unlimited Content Research & Influencer searches, with no limit on the number of pages you can view.
•Full access to entire suite of tools.