Master Trainer
Sanjeev Mishra
CEO & Co-founder
The power digital marketing coach. Students know Sanjeev for his patience and for making complex topics feel simple, from Google Ads to AI agents.
Digital Marketing · New
AI-Driven Performance Marketing Mastery
Stop being a generalist. Learn to run Google, Meta, LinkedIn, Bing and Amazon campaigns that are tracked to revenue, with AI doing the heavy lifting.
- 12 Weeks
- Classroom · Hybrid
- New batch starting soon. Ask your counsellor.
- Performance Marketing Mastery certificate
- Trainers with 20+ years experience
- Real campaigns with a real ad budget
- PMax, D2C and lead generation campaigns
- GTM, GA4 and Looker Studio reporting
- 1 year class recordings
Talk to a Counsellor
Batch dates, timings, fees and EMI. A real person calls you back.
- 75 hrsLIVE classes
- 15Modules + capstone
- 3Phases
- 1 yearRecordings
In performance marketing, you pay for results, not visibility. That is why companies trust performance marketers with their budgets, and why the role pays well.
This course takes you from someone who can run an ad to someone who can grow a business with ads. You learn to plan the funnel, build pages that convert, run campaigns across Google, Meta, LinkedIn, Microsoft and Amazon, and track every rupee with GTM, GA4 and Conversions API.
AI is part of every module. You use it for ad copy, creatives, audience research and reporting, so you spend your time on strategy instead of repetitive work.
The course runs in three phases: foundation (2 weeks), campaigns and funnel testing (weeks 3 to 8), then tracking, optimisation and a capstone project. By the end, you will have run real campaigns and built a media plan you can show in interviews.
After This Course You Can
- Plan full-funnel campaigns from a customer persona and journey map
- Build landing pages that convert and test them with A/B tests and heatmaps
- Run Google Search, Display, YouTube, Shopping and Performance Max campaigns
- Scale Meta ads with Advantage+, lookalikes and automated rules
- Track everything with GTM, GA4, Meta Pixel and Conversions API
- Forecast budgets with CPA, ROAS and LTV:CAC and present a 90-day plan
Roles you can apply for
Who it is for
Is Performance Marketing Right for You?
Digital Marketers
Specialise in the skill companies pay most for: ROI-driven advertising.
Marketing Executives
Take ownership of ad spend and prove the results.
D2C and eCommerce Founders
Scale sales profitably on Google, Meta and Amazon.
Agency Professionals
Manage bigger budgets with better tracking and reporting.
Curriculum
What You Will Learn, Module by Module
01The AI performance mindset and funnel strategy
The performance marketing ecosystem, AI tools for marketers, customer personas and user journey mapping.
02High-converting landing pages and CRO
Anatomy of a converting page, persuasive copy, A/B testing and heatmap analysis.
03Google Ads fundamentals and Search (AI-enhanced)
Campaigns, ad groups, keywords, RSAs, smart bidding and Gen AI in responsive search ads.
04Google Display and YouTube ads
In-market, affinity and custom segments, retargeting across a long funnel, storyboards and scripts with AI.
05Google Shopping and Performance Max
Merchant Center setup and feed sync, asset groups, full-funnel PMax strategy.
06Advanced tracking: GTM and GA4
Tags, triggers, variables, conversion actions, debugging and GA4 reporting.
07Meta Ads: structure and creative
Meta Pixel, Conversions API, AIDA and PAS frameworks, creative sandbox with AI image tools, sales, lead and awareness campaigns.
08Meta Ads: advanced targeting and scaling
Custom audiences, lookalikes, Advantage+, horizontal and vertical scaling, automated rules to prevent losses.
09LinkedIn Ads for B2B
Account-based marketing, job title and industry targeting, lead gen forms and the Insight Tag.
10Microsoft (Bing) Ads
Importing from Google, Microsoft Audience Network and LinkedIn profile targeting.
11eCommerce special: Amazon Ads
Sponsored Products and Brands, storefronts, Amazon SEO, ACOS and ROAS.
12Copywriting and creative strategy with AI
Prompt engineering for marketing, ad variants, hooks and CTAs that get clicks.
13Marketing automation and CRM integration
Connecting ad forms to CRMs, AI lead nurturing, lead qualification and conversion rate improvements.
14Data visualisation and reporting
Automated Looker Studio dashboards, analysing large data sets with AI, combining Google and Meta data.
15Media planning and budget allocation
CPA, CPM and ROAS modelling, cross-channel budgets, competitor research and a 90-day performance roadmap.
16Capstone project
Take a real or simulated niche (real estate, eCommerce, ed-tech), create the media plan, strategy deck, assets and campaigns, then report and optimise the funnel.
Learn by doing
Real Projects and Practice
Real Ad Budget
Run real campaigns and manage real spend.
PMax and D2C Campaigns
Build Performance Max and direct-to-consumer campaigns end to end.
Tracking Setup
Install GTM, GA4, Pixel and Conversions API on a real website.
Capstone
Present a complete media plan, report and 90-day roadmap.
Tools
Tools You Will Use in Class
Hands-on from week one. You practise inside each of these during your LIVE sessions.
- Google Ads
- Google Merchant Center
- Google Tag Manager
- Google Analytics 4
- Looker Studio
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Ads
- Amazon Ads
- ChatGPT
- Midjourney
- Canva
- landing page builders
- heatmap tools
- spy tools
Your trainers
Taught LIVE by Practitioners
Assistant trainers support every batch, in the classroom and online.
Master Trainer
Tejaswini Deshpande
COO & Co-founder
Leads academics, training quality and student experience. Tejaswini teaches Digital Marketing and AI-driven marketing and brings nearly two decades in digital technology.
Batch schedule
Next Batch
Join the next batch in the classroom or LIVE online. Not sure yet? Try a free class first.
New batch starting soon. Ask your counsellor.
Fees and EMI
Clear Fees, Explained by a Real Person
Fees depend on the mode you choose and any scholarship you qualify for. Your counsellor shares the exact numbers, EMI plans and what is included.
Fees are shared in your free counselling session
Easy EMI options available
Scholarship through the scholarship cum PMax exam
Get Fee DetailsIncluded with the Course
- Real ad budgetPractise on real spend, not dummy accounts.
- 1 year class recordingsRevise any module.
- Capstone reviewFeedback from your trainer on your strategy deck.
Get Fee, EMI and Scholarship Details
A counsellor will share the fee, EMI options and any scholarship you qualify for.
Certification
Performance Marketing Mastery Certificate
You receive the AI-Driven Performance Marketing Mastery certificate from STAENZ Academy, verifiable with a QR code, and prepare for Google and Meta certifications.
Image: sample Performance Marketing certificate with QR verification (1200x850)
Placement support
100% Placement Assistance
Our placement cell works with you until you land the right role.
Mock Interviews
Practise performance marketing interview questions with feedback.
Portfolio
Your capstone deck and campaign reports become your portfolio.
Hiring Partners
Placement drives and internships with agencies and D2C brands.
Expert Mentorship
One-on-one help from your trainers.
How to join
Four Simple Steps
Register for the Scholarship Cum PMax Exam
A short test of your basics.
Attend Counselling
Get advice from an expert on the cohort and schedule.
Get Shortlisted
Receive your offer.
Enrol in the Cohort
Start the batch.
Not sure yet?
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FAQ
Performance Marketing: Questions Students Ask
Who is this course for?
People who already understand the basics of digital marketing and want to specialise in paid ads and ROI. If you are new, start with DMEP.
How long is the course?
12 weeks, with 75 hours of LIVE classes across 3 phases, 15 modules and a capstone project.
Will I work on real campaigns?
Yes. You run campaigns with a real ad budget, including Performance Max and D2C campaigns.
Which platforms are covered?
Google (Search, Display, YouTube, Shopping, PMax), Meta, LinkedIn, Microsoft Ads and Amazon Ads, plus GTM, GA4 and Looker Studio.
Do I get placement assistance?
Yes. Mock interviews, portfolio support and placement drives with agencies and brands.
Can I attend online?
Yes. Join the same LIVE classes online from anywhere in India.
Try before you pay
Book a Free Demo Class Before You Pay Anything
Pick a date and time. Sit in a real batch, ask questions and see how we teach. Then decide.
Book a Free Demo Class
A free trial class for new learners. See how we teach before you join.
