When 2017 came, we all were busy embracing the heavy digital wave. But as 2018 is now half gone, we are in a position where we need to execute things that we saw in 2017. Now it is not the time to learn as the world is moving really fast. So if you are in the field of marketing, you need to have a skill-set that will land you up in a high paying job. There are digital marketing skills in 2018 which are must and if you have it, you are going to go places for sure.
It has been analyzed that 90% of the marketers are behind when it comes to the digital marketing skills and only 8% are active in this area. So we can say that there is a big skill gap when it comes to digital marketing. I have mentioned many times in my blogs that when it comes to this particular field, the demand is higher but the supply is less. There are tons of good paying jobs in the digital marketing field but there are no proper candidates who can fill-up the position. So if you are gearing yourself up to take up a high paying job this year in digital marketing, you need to have a few skills that like those I have listed below:
1. Search Engine Optimization (SEO)
Almost every web experience starts with the search engines. Even when a company is looking for digital marketing professionals, most of them have mentioned SEO in their resumes. So in this case, these candidates become the priority. So basically, every website wants to rank at the top when someone searches for their particular product.
And the SEO experts do that for the companies. An SEO expert is continuously engaged in keeping the website higher in the search engines. He or she is responsible for keeping the track of the competitors, what keywords they are using and then forming the strategy accordingly. You can read my blog on “What does an SEO Strategist Do” and you will get a complete idea.
2. Content Marketing
It is a well-known fact that the content is the king. And you do not need any degree to become a content marketing expert. If you are good with writing, English, and Grammar, all you need to have is the knack to spot the trends and then producing the unique piece of content.
Good content and SEO go hand in hand. If you are producing good content with the incorporation of well-researched keywords, then there are high chances that your SEO rank will improve. If you are aware of the marketing techniques for your content then that content is going to go viral in no time.
3. Social media management
Social media is the buzz right now. Right from a person aged 15 years to the old man of 65 years prefer to browse Facebook to stay updated. And you do not need any specific qualification to become a social media expert. If you have enough knowledge about social media platforms, a creative mind and multitasking skills then you can go into social media management with a good paying salary.
By 2020, more than 3 billion people are expected to enter into the social media network. So you can imagine the scope of social media management. Be it B2C or B2B companies, they want to have a dynamic presence on social media. And they need people who can manage their profiles and you can be one of those.
4. Videography skills
These days shooting and editing videos are no biggie. All you need is a good quality camera and a software like Final Cut Pro or Adobe Premiere to edit the videos. You also do not need to take any tuitions to learn this software as you can learn through online tutorials in just a few days. Videos are playing an important role when it comes to digital marketing. Along with the written material, people actually want to watch in order to see how it is done. If a chef is writing his blog on blueberry cheesecake and then also making a video of the same, then it is, of course, going to gain a lot of popularity.
5. Soft skills
This one is the basic need if you are looking for a high paying job. A report published by Deloitte in 2017 mentioned that employees with good soft skills can increase the revenue by $90K plus. So you can imagine what wonders it could do to you and to the company at the same time. The soft skills include the skills like communication skills, emotional intelligence and interpersonal skills, problem-solving skills, adaptability and ability to conduct research.
The ultimate goal of every business is to convert the leads into customers. and most importantly, the customer experience has to be good. When you have the ability to analyze data and then provide the marketing solution to the company. The person with analytical skills has the ability to combine the right data with the right technique. And trust me it is not a rocket science. You just need to have good analytical skills.
The analytical skills include:
- Assessing data viability and value
- Using data to identify patterns and trends
- Gaining insights from data
- Data management and processing
- Using analytics tools
7. Campaigning skills
When you are in digital marketing, you need to get familiar with the term marketing campaigns. As every now and then you will be busy launching and monitoring the campaign for the brand. So for that, you need to have skills like project management, critical thinking, analytical thinking, people management, content strategy, creativity, numerical skills to name a few. So basically all the skills that are required to have for a particular project.
8. Setting up budget
When you are into digital marketing, playing with the numbers would become your daily routine. This is because the client gives you a set budget every month. And from that, you need to break up the money and decide how much will you be using it for what. So you have to be really wise in deciding that how reasonable you can become and in less amount how you can attain good results in numbers. If you are good with the numbers, you get the job!
If you are creative, you get this job. You need to make different types of creatives in order to stay ahead of the competitors on social media. Social media works on creativity. If your content is creative, people will like, share and comment on it. And the more you are creative, the more engagement and conversions you will get! Creativity is a lot in demand in this field. So being creative is the top skill that you need to have in the field of digital marketing.
10. Overall knowledge
Companies always prefer those candidates who not only have knowledge of just their field but of all the modules of digital marketing. If you are into social media management, then knowing the basics of WordPress, Google Analytics, SEO will be an add-on. So make sure that you are continuously in touch with the latest tools and their usage. Because you never know at what point of time you would be instructed to use any of it. And it is really simple to stay updated. Just make a habit of reading good articles on digital marketing and you will keep learning new things on a daily basis.
So these are the digital marketing skills in 2018 that you must have. If you wish to add more to this list, feel free to mention them in the comment area below the blog.