Today, everything has become online. And we have become habitual to this system as we want everything at our doorstep. Even now we purchase groceries online. So why not to study online as well? Of course, it is not possible to complete entire schooling online but there are many courses that can be done through online classes and these courses add value to your education. Google also offers many internet marketing course online. And when it comes to marketing you get many online digital marketing courses. So now the question pops up how this digital marketing training is conducted?
In that case, when you are simply typing on Google, “Online digital marketing course”, then you will find many courses that you can do at your own pace. You will find different levels and then you have to complete every level one by one. And once you complete all the levels, you become eligible for a certificate. After getting the certificate you become a certified digital marketer.
But then the online course is not limited just to this. In fact, you can get a certificate by completing each level but you will not gain that kind of expertise that you can get through a mentor. But again, how come you can get a good mentor in an online class?
Online class with a mentor
Well, it is possible to learn digital marketing online with the help of a mentor. And how about getting the feel of the real classroom as well? At Staenz Academy, we conduct an online classroom program for digital marketing where the students connect with us via Skype and other online tools. Here expert digital marketer mentor conducts a class of one and a half hour, just like how the coack conducts the classroom session.
The students who have enrolled in the online class are sent a link to connect with the mentor at the time of the class. And when all the students connect, the mentor starts the session. It is no doubt a one on one session and students get to communicate with the mentor easily. Just like the real classroom, the students can ask for the doubts that they have and the mentor answers them patiently.
Screen sharing
Digital marketing is not such a field that you will teach only through books. The specialty of Staenz Academy is that everything that the mentor teaches to the students is based on his experience and has a completely practical approach towards learning. So when it comes to the online class, the mentor turns on the screen sharing option and everyone in the class can see what is happening on the screen. For example, if the mentor is teaching about the Facebook ads, then he will show the students the steps of running a Facebook ad with the screen sharing option.
After showcasing them, he will tell the students to run a Facebook ad and if any student is stuck anywhere, then through screen sharing, the mentor helps out the student. So there are no technical difficulties that are faced by the students in the online class.
Fully recorded session
Though the sessions are conducted module wise. But it may happen that some student may not be able to attend the class due to personal reasons. So in that case, our mentor records the whole online session and then sends a link of recording to the student. In this way, he or she can easily watch the session and come confidently in the next class.
Modules covered
There are total 12 modules that contain 94 lessons in total. So you can imagine, how in-depth knowledge each module has. The modules are as follows:
1. Search engine Optimization (SEO)
In this module, the complete ABC of SEO will be taught to you. Right from keyword research to on-page and off-page SEO, blackhat SEO, WordPress SEO, Google Search Console, everything will be covered. The student will be given a complete overview and in-depth information on each lesson of the module. So by the end of the module, you will become an expert in SEO as the practicals will be conducted side by side.
2. Website building with WordPress
What is WordPress, how to install it and how to create a full-fledged dynamic website using WordPress is the basis of it and that will surely be taught in the online class. But apart from that, the inside of it like WordPress Editor, creating post, creating navigation menu, media library, WP plugins, settings, permalinks to name few will be taught to the students. WordPress is easy to understand if the practice is done properly. And at Staenz Academy online classroom, you get to do the practice with each lesson of the module.
3. Social Media Engagement
Social media is an integral part of digital marketing. And it is really easy to understand as we all are familiar with Facebook, Instagram and LinkedIn and other social media channels. So in this module how these social media channels can be used for business growth and branding will be taught to the students. This will include, Facebook for Business, Twitter for Business, Instagram for Business etc. All the social media platforms will be covered in this module.
4. Email Marketing
Email is the most authentic form of communication. And in digital marketing as well, email marketing plays an important role. This is because people still believe that emails are the credible source. So in this module, different tools that are used in email marketing like MailChimp, Aweber will be taught to the students along with different techniques of email marketing.
5. Make Money Online With Blogging
A detailed information will be given to the students regarding the Google Adsense Program which is a medium to earn money through blogging. Along with this, other ways like affiliate marketing, paid reviews and direct ads will be taught to the students thoroughly.
6. Affiliate Marketing
If you want to make money online, then you ought to learn affiliate marketing. In this module, various techniques of affiliate marketing, link cloaking, and how one can promote affiliate products through videos will be taught to the students. An overview of popular affiliate networks like Amazon, MaxBounty, ClickBank will be given to the students.
7. Web Analytics
When you are creating a website, you must know who is clicking on it and how much traffic you are getting. So in that case, you need to know about the different web analytics platforms like Google Trends, Alexa, Google Analytics, SimilarWeb so that you will know how your website is performing. All these things will be covered in the Web Analytics module.
8. Bulk SMS and WhatsApp Marketing
SMS is a crucial part of nowadays marketing as you get many promotional messages on your phone on a daily basis. Along with it, now WhatsApp has also become a medium of marketing. As now there is WhatsApp for Business especially. So the importance of both the platforms will be made clear to the students in this module.
9. Personal Branding and PR
In this module, a complete overview of building a personal brand through Instagram will be given to the students. Thus, the role of Instagram and Instagram stories will be taught to the students with real-life examples.
10. Online Reputation Management
When your brand is on the web, you need to make sure that it has to get a good reputation there. So for that, it is important to know various aspects related to online reputation management. Here you need to know about the importance of online reputation, tracking presence, the role of Quora etc and that you will get to learn in an online class of digital marketing at Staenz Academy.
11. Facebook Ads
The Facebook ad plays an important role in getting leads for your business which you can convert. And there are many types of Facebook ads that you can run. So in this module, each type of ad will be taught to the students in detail along with practicals with the screen sharing process so that everyone will be able to understand it properly.
12. Google Ads
Google ads are equally important as Facebook ads. That is why we have kept a separate module for Google ads. In this module, lessons like creating a first ad, retargeting ads, ad sitelink, YouTube video ads etc will be taught to the students. So basically a complete overview related to Google ads.
Benefits of online coaching
- Coaching with the mentor is always available no matter in which state or country you are in.
- You save a lot of travel expenses.
- It gives you a lot of privacy as there is no one around you listening to what you are saying.
- Sit in the comfort of your own house and take the coaching from the mentor.
- Get the recorded sessions over the email in case you are missing out on an online class.
If you are willing to learning digital marketing and preferring to go for the online classroom program and you can contact us now and join the program anytime. Do let us know what do you think about it, it is indeed a great opportunity.
