There are infinite marketing strategies that every marketer is using these days. It is because marketing is nothing but a mind game. All you need to do is to understand the psyche of the customers and give them what they are looking for. So, on most of the websites, they offer free webinars in exchange for the visitor’s email address. The webinars need to be first signed up by the user and then he or she gets to watch it at the prescribed time. Business webinars are nothing but a sort of web conferencing. So now you must be wondering what is web conference?
Web conferencing offers the real-time sharing of the computer screens. Along with various applications and web-based content with many users at a time. So it is basically via software-as-a-service (SaaS) which is connected through the internet.
Therefore, this time, in the series of marketing tool of the week, I have selected WebinarJam as the ace tool through which you can easily conduct effective webinars.
What is WebinarJam
WebinarJam is nothing but a webinar hosting software. So any business or industry can make use of it for online marketing. With this software, one can conduct live casting, streaming the event, broadcasting webinars to name a few. This feature-rich platform supports various languages and is compatible with all types of operating systems, web-browsers and mobile devices. With this software, one can stream live videos to thousands of candidates at a time. Also, you will be able to stream the videos directly through Facebook Live, YouTube Live and its own private network
With the help of WebinarJam, one can also go solo or invite a bunch of people. And highlight them at a time with its flexible layout controls. During the webinar, the candidates can easily ask for the question that they have with its built-in live chat option. The person who is giving the webinar has different options. And through which he or she can showcase the knowledge and information. So it can be done by uploading and playing pre-loaded videos, slideshows, and presentations, screen sharing options. Also, the annotations can be made directly on the screen.
Benefits of using WebinarJam
Maximization of engagement and collaboration
This platform no doubt enables you to conduct dynamic webinars and engage with the attendees at large. WebinarJam also has the feature where the attendees of the webinar can share their experiences and ideas regarding the topic with the other attendees. This feature is known as Attendee Spotlight where the participant is speaking something. Once, the participant is joining the webinar, he gets to learn all the features of the platform. This includes screen-sharing, speak about experience, access the webcam to name a few.
Presenting ideas in different styles
With this platform, the users get to showcase their presentation in a variety of formats. Just like a newsroom, they can have pre-recorded videos and footage and then show it to the attendees. WebinarJam already has a video engine that enables the user to upload the videos in the software and then play the video while conducting the seminar. This feature can be used to introduce some lucrative offer to the attendees so that they sign up for the next one as well.
Another feature that this platform offers is that the one who is giving presentations can also create drawings and write annotations on the screen directly.
Seamless transactions
If the attendees are looking to make a purchase of any e-book or any other offerings, then the monetary transactions can be done easily side by side.
Registration with one click
If you are using WebinarJam, then the registration process becomes really easy for the one who wants to sign up for the webinar. Those who are interested in attending the webinar just have to click “Click To Register” button and then a link will be sent to them. Once they click the link, they will be registering for the webinar. So basically, this enables in sparing a lot of time from both the ends.
Follow up process
WebinarJam really automates the processes and make everything hassle-free. The platform automatically follows up with the attendees of the seminar. It is all based upon the action that these attendees take.
So WebinarJam is basically a one stop solution where you can find everything related to web conferencing. With its seamless integrations with the other online platforms, you just have to align things and the processes will happen automatically. No doubt this is the marketing tool of the week. Share your experiences regarding WebinarJam with and I would be happy to discuss it!
