•  Module 1 – Introduction to Digital Marketing 
  • Orientation with Basics of Computers & Internet

• Module 2 – Domain & Hosting

  • What is domain & server?

  • Importance of Different Domain TLDs

  • How to purchase a domain

  • Selling a Domain & Making Money

  • How to choose the right hosting server and plan

• Module 3 – Website Planning

  • Static & Dynamic Websites

  • Website Architecture

  • Step by Step Planning of Website

  • Wireframe Tools to Create a Layout

  • Important Aspects in Creating a High Converting Websites

• Module 4 – Website Building & Deployment

  • Software to Build Website

  • WordPress CMS Installation on Local System

  • WordPress CMS Installation on Live Server using cPanel

  • WordPress 101

  • Theme Installation and Customization

  • Important Plugins and Purpose

  • Page Builders in WordPress

  • Live Page Creation using WordPress CMS

  • Website Optimization techniques

• Module 5 – Local SEO (Search Engine Optimization)

  • What is SEO

  • How to rank a business in local market

  • Techniques to keep ranking on Google and other search engines in a city

  • How to break the barrier of distance in Local SEO

  • Live customization of Local Business Listings

• Module 6 – SEO (On-page & Off-page)

  • SEO Overview for Website

  • Google’s Algorithm & Predictions

  • Black-hat & White-hat Techniques

  • What is On-page SEO

  • What is Off-page SEO

  • 30+ Important Techniques to Rank a Website on SERP

  • Effective ways to generate loyal and trustworthy back-links

  • Live customization of website for SEO

  • DO’s and Don’t in SEO

  • Yoast SEO Plugin Implementation and Setup

  • Latest SEO Impacts and Tracking

  • How to Get Back Lost Ranking

  • SEO Quotation Sample for Clients

• Module 7 – Advance SEO Techniques

  • Generate Backlinks via Link Pyramid

  • Tools to Check Plagiarism and Optimize Content to Rank

  • RankBrain Content Optimization

  • Internal Deep Linking Process

  • Redirect 301 Backlinking

  • Domain Authority Check and Buying High DA Sites

• Module 8 – Web Analytics Introduction

  • What is web analytics?

  • How to Track Site’s Data and Use to Improve Conversion

  • Website Analytics for third-party sites

  • Live Real-time traffic data analysis

• Module 9 – Competition Data Analysis

  • Web Spy Tools

  • Track Competitor’s site data and set a new goal

• Module 10 – Google Analytics for the Data Tracking

  • Google Analytics Implementation on Live Site

  • Traffic Source, Visitors Data, Location Tracking on Site

  • Goals and Conversion on Analytics

  • Managing Multiple Properties in One Dashboard

  • Page Load Time, Avg. Pageview Time, Most Popular Content Tracking

• • Tracking Income through Pages and third-party Sites

• Module 11 – Google Ads Planning

  • Keyword Research for Ads

  • Ad Analysis in Different Location

  • Ad Content Research and Planning

  • Multiple Plans with Investment and ROI Calculations

  • Building Strategy for Google Ads

  • Live Case Studies

• Module 12 – Search Ad by Google

  • What is Google Search Ad

  • Setup Live Search Ad for Multiple Businesses

  • Bidding Strategies in Search Ads

  • Ad Group, Ads, Location Targeting, Scheduling

  • Ad Extensions and How to Use That

• Module 13 – Display Ads by Google

  • Display Ad Introduction

  • Responsive and Non-responsive Display Ads

  • Standard Sizes for Display Ads

  • Impression Calculation and How to Choose Right Strategy

  • Designing Creatives and Banners for Google Display Ad

• Module 14 – Video Ads by Google

  • Benefits of Running Video Ads

  • Setup Live Video Ad

  • Optimize the Delivery of Video Ad

  • Creating Ad Copy for Video Ad

  • Budget and Bidding for Video Ads

• Module 15 – Universal Apps Ad by Google

  • Introduction

  • How to Setup Universal Apps Ad

  • Use of Smart Ads

• Module 16 – Shopping Ad by Google

  • Live Scenario Discussion on Shopping Ads

  • Setup Shopping Ad

  • Google Merchant Center Live Deployment

  • Data Customization and Import

  • Integration with Platforms like WooCommerce, Shopify for Data Feed

  • Up-sell and Cross-sell Techniques

  • Keyword Optimization of Shopping Ads

Module 17 – Google Ads Re-marketing

• • Benefits of re-marketing campaign

  • How to target engaged visitors

• Module 18 – Social Media Marketing

  • What is SMM?

  • Importance of Social Media Marketing

  • Future Scope and Forecast

  • Get Maximum Engagement on Social Media

  • Tools to Manage Social Media Effectively

  • Track, Analyze and Explore Social Media Insights

• Module 19 – Facebook for Business

  • Create Facebook Page

  • Roles and Responsibilities

  • Optimize Facebook Page for Better Engagement and Conversion

  • Facebook Publishing Tools

  • Desktop Live Setup and Scheduling

  • Facebook Groups Introduction

  • Setting up Facebook Group

  • Optimize Group for Better Productivity

  • Post Scheduling Tools

  • Facebook Ads Overview

  • Running Brand Awareness Ads

  • Lead Generation, Traffic, Message, Video Views, Engagement Ads

  • Pixel

  • Facebook Events Tracking

  • Sales Catalogue Ads

  • Conversion Ads

• Module 20 – Twitter for Business

  • How to Use Twitter Effectively for Businesses

  • Terminologies

  • Twitter Lists, Moments

  • Tweetdeck and other social media tools

  • Scheduling Tweets with hashtags

  • Managing Twitter like Pro

• Module 21 – Linkedin for Business

  • Introduction

  • Profile Optimization for Personal Branding

  • Creating Business Page in Linkedin

  • Manage Business Listing and People

  • Build Network on Linkedin

  • Linkedin Premium Plans & Benefits

  • Pulse for Content Marketing

  • Linkedin Ads Overview

• Module 22 – Instagram for Business & Personal Branding

  • Instagram Personal, Business & Creator

  • Getting Engagement on Instagram

  • Follower Building Tips and Tricks

  • Timeline Customization with Creative Templates

  • Instagram Stories for Effective Engagement

  • Instagram Reels

  • Tools to Design Graphics and Videos for Instagram

  • Instagram Ads

• Module 23 – Quora Marketing

  • Introduction

  • Question/Answer on Quora

  • How to Use for Marketing

  • Getting Leads from Quora

  • Making Money with Quora Publishing

  • Ranking Answers on top with Live Customization

  • Quora Ads Overview

• Module 24 – Pinterest Marketing

  • Introduction and Benefits of Pinterest

  • SEO Ranking Tips related to Pinterest

  • Board, Pins and other terminologies

  • Reach Millions of Views on Pinterest

  • Pinterest for Affiliate Marketing

• Module 25 – Snapchat Marketing

  • Setting up Snapchat Account

  • Use Snapchat for Engagement

  • Reach New Customers via Snapchat

  • Geo Stories for More Visibility

  • Snapchat for Businesses

• Module 26 – Email Marketing

  • Introduction

  • Bulk Email Scheduling and Management Tools

  • Email Automation

  • Tagging and Segmentation

  • Workflow Automation

  • Subscriber List Building Tools

• Module 27 – YouTube Marketing

  • Channel Setup on YouTube

  • Video Upload and Management

  • Video Optimization

  • Keyword Research for YouTube

  • Getting Views Blueprint for YouTube

• Module 28 – eCommerce Marketing

  • Overview

  • Setting up eCommerce Website

  • Payment Integrations

  • Shipping Setup

  • Terminologies and Tools to Setup Online Shops

  • Managing Sales and Orders

  • Upsell and Cross-sell Orders

• Module 29 – Mobile Marketing

  • Getting Customers using Apps

  • Creating Apps using Tools

  • Mobile Version of Sites and Landing Pages

  • Apps Stats

• Module 30 – Bulk SMS Marketing

  • Overview

  • SMS Types – Transactional, Promotional and OTP

  • SMS Gateways Setup and Customization

  • Website Integration for Bulk SMS

  • Setting up Bulk SMS Business

• Module 31 – WhatsApp Marketing

  • Overview

  • Setting up WhatsApp for Business

  • Providing Business Support with WhatsApp

  • Engaging Prospects with WhatsApp

  • Live Case Studies of WhatsApp Businesses

  • Analytics for WhatsApp

  • Bulk Messaging Tools for WhatsApp

• Module 32 – Affiliate Marketing

  • Introduction

  • Product Selection for Affiliate Marketing

  • Affiliate Networks – ClickBank, ShareaSale, CJ, Maxbounty

  • Setting up Affiliate Landing Page

  • First Sale of Affiliate Product

  • eCommerce Affiliate Program Membership

  • Setting up own Affiliate System

• Module 33 – Drop-shipping

  • Overview

  • Setting up Dropshipping Store

  • Integration with Popular Stores

  • Shopify Store Setup

  • Landing Page for Dropshipping

  • Product Selection Blueprint

  • Making Money with Dropshipping Stores

  • Live Case Studies with Products

• Module 34 – Content Marketing

  • Introduction

  • Writing Content with optimized Title

  • Content Stats and Analysis

  • Emotional Quotient in Content for Marketing

  • Uniqueness Check and Producing Unique Content

  • Content Spy Tools

• • Setting up Professional Looking Blog

  • Generating Effective Content Ideas

  • Optimize the Writing

  • Blog SEO

  • Content Promotion

  • Growing Email List from Day 1

  • Monetizing The Blog

• • Live Case Studies with Traffic Stats Check

• Module 35 – Online Reputation

  • Overview

  • Business Reputation Test Online

  • Reputation Management Tools

  • Tracking and Spying Competition Reputation

  • Building Online Reputation using Platforms

• Module 36 – Growth Hacking

  • Overview

• • Importance of Growth Hacking

  • Persona Development Strategies for Targeted Audience

  • Data Driven Decision Making

  • UI/UX Changes for Dynamic Growth

• • Growth Hacking Case Studies Walk-through

• Module 37 – Influence Marketing

  • Overview and Objective

  • Finding Right Influencers

  • Asses The Influencers

  • Connect with Influencers

  • Standard Payment Terms

• • Performance Optimization

• Module 38 – Make Money with Adsense

  • Overview

  • Setting up Adsense Account

  • Adsense Ad Setup on Websites

  • Optimized Delivery of Ads

  • Improve eCPM of Google Ads on Websites

Module 39 – Online Business Setup

• Business Planning

• Opportunity of Businesses Online

• Setting up the business

• Legal Issues and How to Handle

• Payment Options

• Getting First Customer Online

• Module 40 – Online Press Releases

  • Overview

  • Writing First Press Release

  • Online PR to Spread the Word

  • Backlink and Online PR

  • Free Tools to Manage Online PR

  • Publishing on Popular Portals on Single Click

• Module 41 – Sales Funnel Introduction

  • What is Sales Funnel

  • Setup a Sales Funnel for Better ROI

  • Challenges in Sales Funnels

  • Tools to Setup Sales Funnels

  • Running Ads for Sales Funnels

  • Pixel Tracking in Sales Funnels

• Module 42 – Lead Generation and Management

  • Managing Leads in CRM

  • Lead Tracking

• Module 43 – Marketing Automation

  • API Integrations

  • Automation in Social Media

  • Automation in Email Marketing

  • Automation in Affiliate Marketing

  • Automation in Digital Delivery

• • Automation in eCommerce

• Module 44 – Conversion Multiplier

  • High Converting Landing Pages

  • 20+ Examples to Learn from Case Studies

  • Common Roadblocks in Conversion

  • Copy writing for Better Conversion

• • A/B Testing for Better Conversion