Every individual is continuously looking out to do something unique when it comes to the career. And as we all know how much the digital marketing is on the boom, so having a career in digital marketing is going to keep you into the win-win situation. If you look into the upcoming career opportunities, there are a lot of career opportunities in digital marketing. And the best part about this field is that you do not need to worry about which education field you belong to. Whether you are an engineer or a lawyer, you can anytime go for a career in digital marketing.
So now you must be thinking how is that possible. In this blog, I am going to give you a few upcoming career opportunities that will give you an overview. In order to get into digital marketing, you can also take up a short-term digital marketing certification course and then get a job. Here are the top careers:
1. Digital Marketing Manager
If you have already had more than 5 years of experience in the field of digital marketing, then you can apply for the position of digital marketing manager. Companies these days literally hunt for digital marketing managers as they want a person who can lead the team and the processes from the front. The average salary a digital marketing manager gets is between ₹15 to ₹20 lakhs per annum.
2. Content Marketing Manager
Content is the king as we all know. Therefore, in order to write the content, there needs to be someone. So that role is done by content writers, which I will talk about in the next point. A content manager is a person, who decides what need to be written and what all topics should the team will be writing on. The content manager is continuously engaged in the process of editing, proofreading and publishing the content. A content manager is responsible for maintaining the quality of the blog posts on the website.
3. Content writer
If you love to write on various topics and you have that expertise, you can anytime go to become a content writer. You do not need a specific degree in becoming a content writer. Even if you are self-blogger, you can go for the position of the content writer. There are many companies who are in desperate need of good content writers, so you can be their choice.
4. Inbound Marketing Manager
You already have an expertise in marketing. But since the processes have become digital and online, you need to enhance your knowledge accordingly. So in that case, you can anytime go for the position of inbound marketing manager. The major responsibilities of an inbound marketing manager include managing the sales funnel, looking after the drip marketing campaign etc. The basic motive of the manager is to invite more customers and forming strategies accordingly.
5. Social Media Executive
If you are interested in social media and love creativity, this is the right position for you. These days, every business is there on social media and they need people who can operate all their social media accounts. So the responsibility of a social media executive is to create posts that go daily on social media channels and that needs to have a lot of creativity. For that, you will need to conduct some brainstorming sessions so that you will get a lot of campaign ideas. So this position is for all the creative folks out there.
6. SEO Expert
Digital marketing is mainly based on search engine optimization. And the SEO experts are in real demand these days. Companies need to see themselves at the top of the Google search rankings and that only happens when you have a strong SEO. SEO expert needs to know various SEO tools like Moz. An SEO expert continuously works on how he or she can pull up the company’s ranking at the top of the search engines.
7. Search Engine Marketer
SEO is no doubt a broad term. And in order to keep the SEO game strong, a company must appoint SEO experts at various stages. The SEO marketers will bring in the desired traffic and the number of clicks to the website of the company. The work also involves analyzing, bid management, ad copies, keyword research, split testing to name a few. There is no such specific experience listed to become a search engine marketer. Many companies also prefer to hire freshers for this position as well. All you need is to have the proper knowledge of various tools which are related to SEO.
8. Graphics Designer
If you are good at designing and know various tools like Adobe and Photoshop, then you are a perfect fit for the field of digital marketing. When a social media executive forms ideations for a design, then he or she goes to the graphics designed to get it designed. Every company these days hire a graphics designer in order to get designed good-looking posts for their social media channels. This position is a lot in demand.
In order to have a dynamic presence on social media, various types of videos play an important role. Therefore, the companies these days hire videographers so that they can capture interactive footage and compile them into a small movie and put it on YouTube. YouTube is gaining a lot of popularity with its interactive videos and every company is trying to be there and capture leads through it. So having a videographer plays an important role. If you are passionate about clicking pictures and creating videos, you can enter into this field. You need to know various types of editing software like Premiere Pro, Final Cut Pro, After Effects etc.
10. Website Content Writer
A content writer is different from website content writer. A website content writer is only dedicated to producing content for different types of websites. So there are a lot of job opportunities which are available in this field as well. All you need to be good at writing and have excellent grammar and editing skills.
11. Advertising Expert
Facebook ads, Google ads are something that every business counts on to get hot leads. And for that, you need to have an expert. If you have an experience in running ads for Facebook and Google, you can apply for this job profile. You will be responsible for preparing ad strategy, budget allocation for each type of ad etc. If you know how to do all this, you can grab this job opportunity. If not you can anytime take up a course in digital marketing and learn everything about advertising online.
I have given you the upcoming job opportunities in the field of digital marketing and trust me digital is going to be the future of everything now. So if you want to make a career, this one is the best option. And if you are looking to become an expert in the field of digital marketing, you can sign up for the digital marketing classroom program or digital marketing online program at Staenz Academy.