Whenever there is a hiring process in the company, it is a very critical job to do. And now when it comes to hiring for the marketing team, it important to hire digital marketer who has very good skills. The world is going ahead so fast that hiring a digital marketer is no more an option or a part of choice. Every successful business has to agree that it has become compulsory to hire digital advertising marketer for the benefit of the company.
So while hiring a digital marketer many thoughts may come to your mind. ‘What should I consider, will he be able to give what we expect and how it is going to affect the company?’ This is because a digital marketer will be responsible for showcasing your brand on the digital front. And before hiring any digital marketer you have to analyze your company as well put your plans in front of him.
So if you are planning to hire a digital marketer, do consider the following things
1. Give a small project to him/her
You have to test how is the skill set of the candidate. So for that, you can give him or her a small project as a test. This will let you know what exactly the skills s/he has. Be it writing a blog for the website or planning a social media campaign or SEO strategy. Look out for what s/he is good at.
Giving a small test will make the candidate also realize what your company is expecting and how s/he can put forth his/her skills you cannot just rely on a verbal interview. It is important to test the practical knowledge of the candidate.
2. Call for a one on one interview
You gave the test to the candidate and s/he cleared it. After this call him for a face to face interview. If it is not possible for the candidate for a one on one interview then go for a Skype video call. But it is important to conduct a face to face interview. With the interview, you will be able to know the real side of the candidate. This will help you in checking the competency of the candidate.
You can analyze how s/he speaks and how much confidence and caliber s/he has. With this interview, you are more clearly to tell the candidate that what are your expectations and also clear out any questions s/he has.
While hiring a digital marketer, look out for the specialization of the candidate. You cannot find all the traits in one candidate. S/he might be knowing all the aspects of digital marketing, but may have a specialization in just one of those aspects. If you are into technology, then you will look for a digital marketer who is good at technical stuff.
So if you are looking for a marketer who can write blogs, then look for that specialization. If you are looking for a marketer who is specialized in doing email marketing campaigns, then look for that specialization.
4. Communication skills
It is a very important part of any job profile. If you are looking for a digital marketer, then make sure that he has a good communication skill that he keeps everyone in the loop. A digital marketer is responsible for selling your brand in the global market, then he should be able to communicate the message in the simplest manner to the audience.
Running a campaign is the job of a digital marketer, but there are many people who are associated with it. So it is important for the marketer to communicate well with the team and keep updating them about the project. So do look for this trait in the candidate.
A digital marketer has to do many types of jobs. You can find sometimes s/he is designing a campaign, other times he is analyzing the ongoing campaign and also he is looking after the content strategy. All are completely different jobs to be done. So while looking to hire a digital marketer, do make sure that the candidate is good at handling multiple things at a time efficiently.
It is important for a digital marketer to work in pressure situations. And a pressure situation comes when there are too many things on the plate. That is why it is important to give a test to the candidate so that you will be able to check the performance and then make a decision.
If you are looking for a digital marketer who is good at writing blogs, then make sure that the candidate is aware of all the recent trends. If your company is about enterprise technology, then the candidate must be aware of augmented reality, IoT, virtual reality etc.If he knows about all this technology then s/he is a good fit.
Also, if you are looking to hire a digital marketer who will handle and create social media campaigns, then s/he must be aware of all the recent social media trends that can be deployed in the campaign.
7. Evaluation skills
What if your selected candidate is not able to evaluate the situation? The skill of evaluating certain things like situations, campaigns, the budget is important. While interviewing you can give some situation from which you can dig out whether the candidate is able to evaluate things or not.
For example, you can give him or her a situation like you have the 50000 INR advertising budget, and as “how will you distribute it?”. So if you get the desired answer, do not even think twice before selecting the candidate.
8. Time management skills
This applies to every job profile. If a candidate is doing a certain job in 5 hours and the actual time required is just 2 hours then it becomes pretty clear that the person is not able to manage the time. Look for a candidate how a lot of work can be done efficiently in one day.
Digital marketing is different from other jobs profiles, it is a bit complicated and a very creative field. And if the digital marketer is able to manage the time, then he can achieve many goals successfully.
In order to find the perfect digital marketer for your company, you can roll out social media advertisements or also take help of job portals like Indeed or Naukri. In order to get more candidates, you can also post a job update through LinkedIn as you can get many quality candidates from there.
Now that you know what all to look for while hiring a digital marketer, good luck with the hunt!