These are different digital ways you can reach your target audience like website, social media marketing, email marketing, search engine optimization, paid advertising, portal listings, blogging etc.
All these are Digital Marketing methods for helping you grow your business and startup online.
Why blog is must for business and how you can use it to grow your business and personal brand.
A website is your Online Asset which gives you returns on a very less investment, and for a long term. You can share content with topics related to your views, knowledge, experience or frequently asked questions.
Blog which resembles a daily written text diary should contain content like images and videos as a supporting media to your text.
A website with blog helps change an outlook towards a Business. For influencing your audience, blog is must for Business and Startup.
Reasons Why Blog is must for Business and Startup
Reason #1 Share Knowledge about New topics
Every individual is unique and has a different experience in their field. You can share your knowledge and experience with people through your business or startup blog. A blog allows you to write any relevant content about your field and startup.
You being a part of an industry, are going to be more known to industry trends and updates than that of others. Sharing information about latest industry upgrades and news will surely make you stand out from your competitors.
Nowadays if anyone has any query or is searching for information, searches online. Similarly, if your blog has answers to their queries or requirements will surely visit your blog.
Sharing knowledge on blog helps you reach an audience with longterm benefits.
Reason #2 Build Trust and create a Brand
You topics are going to be industry focused. With the help of this content, you get to market your brand online. Users start to refer you for content and start building a trust with your brand. Indirectly you are working on your online reputation among the audience.
A good online reputation among visitors helps your brand for online presence and build trust among the audience. A good online reputation becomes you positive marketing online. A positive marketing helps increase your return on investment.This works like a process, which is, after all, going to help your business and startup build brand and trust among the audience.
Not only your new customers refer your blog, existing customers and clients also visit you which overall helps create a stronger customer relationship with them too. A healthy conversation with the audience through comments also help build a brand and build trust with them.
Reason #3 Generate more leads and collect database
A website helps create awareness and generates more leads. With everyone going digital, your target or prospect customers are also searching for you online. Targeting them becomes easy with a website, with this you can collect database and leads from your website inquiry form.
New visitors start visiting your website to refer your content. Organic and referral traffic also start visiting your website.
After frequent visits, a user becomes your target audience and after that your lead, as he shares his details.
Reason #4 Get new customers to your business.
Every business works on marketing activities to build a database and get new customers. To get new customers, you first have to generate more leads or visitors to your website for which you need to work with the content of your blog. The content of your blog adds additional benefit to your website.
Blogs are read by everyone who searches for new topics or reference data for further use. In this process, your business website starts getting more visitors via your blog. In this process, your digital presence adds a value to your lead generation. You create awareness about content using different social media platforms, blog, website and other platforms, viewing a similar data on all platforms makes a user gain trust and then makes a purchase with you.
Reason #5 Become Leader of your Industry
As discussed in earlier points blog content helps share knowledge, build trust and online brand, generate leads and new customers. With all these points you become the most aware person in your industry. People start referring you as an expert in your industry.
It is easy to influence them with content and in return have a healthy and long-lasting relationship with them.
With all this, you become leaders in your industry and are quite ahead in your field and make you stand different from your competitors.To become a leader in your industry focus on starting blog which is must for business.
Reason #6 Search Engine Optimization (SEO) and Website Ranking
Without SEO, growing your business becomes very difficult. Search engine optimisation is the base of bringing your website in search results of users. On page and off page SEO are two places where marketers work to build viewership and search ranking.
On-page SEO includes keywords which help you come in search results. While working on your website you cannot use keywords that often, whereas with blog you can implement keywords according to trending topic and improve your website ranking with search engines.
Blog helps your business with search ranking with SEO and website ranking improves among your competitors.
Reason #7 Links to relevant information on your website.
When you work on SEO of your blog on-page SEO helps includes 2 links interlinks and outbound links. Inter-links are links which are to a connected topic. You can include links to topics which are inter-linked. With blog, you get a benefit to keeping your audience engaged on your website with interlinks.
Outbound links are links which you get from other websites. If your website has relevant information there is a tendency of you getting links from other websites, which helps you in your Website ranking also.
Blog with good content helps you in both interlinks and outbound links, which can visit your website also.
Reason #8 Support Offline Marketing Activities
Traditional marketing activities like banners, radio, print advertisements and distribution are still used by business and startups to create a local presence. The contact information used in your marketing material includes website and social media platforms for people to visit your business there and know about your services and products.
People refer to your online presence before visiting or enquiring with you. A visitor views your blog on your website and comes across your articles and blog posts, with which he gets assured about your business. A business also makes Fake or false promises, with which trusting websites with only some information is a risk taker.
To support your offline marketing activities blog is must for business and startup.
Reason #9 Create Opportunities for Sharing
You start writing content on your website blog, its something new and is liked by audience what next step do you think your audience will take? Sharing content right? A good content helps create awareness as it shared and goes viral among people. Everyone likes to share content which they have read an liked. It opens up content sharing opportunities for business and startups.
There are various tools and plugins which have made it easy for readers to share content via mail, different social media platforms, message, RSS feed etc. You just need to take care that share option is clearly visible on your blog which will help people share content on their accounts and profiles on different platforms.
Sharing helps business and startups increase their social media followers and digital presence.
You need to have blog to write interesting and shareable content. Then only readers can share that. This is why blog is must for business.
Reason#10 Answer questions from Audience
Blog works with a two-way communication process, which has always proved to be successful. Knowing your audience and solving their queries is the important aspect of a business to reach higher levels. A visitor has many queries and questions in their mind, after viewing a product or service on your website, but he’s restricted as a website doesn’t allow them to communicate their itself. He may reach you using an inquiry form or may drop a mail or even forget about it.
To avoid a prospect customer going away from your website, he will visit your blog content to find his queries and questions. Blog allows business and startups to answers questions and solves queries of audience their itself. You can focus on topics which will answer frequently asked questions and make it available for every visitor in advance.
Blogging also helps answer questions using the comments section.
Reason #11 Embed Videos and Presentations
Blogging doesn’t only work like a textbook with only text content. Latest updates and upgrades have taken blogging on a higher data sharing platform. Previously even if updates allowed bloggers to embed images on blog site, speed had become a concerning issue. Blogging allows embed videos, podcasts, presentations into blog posts with links.
Presentation links and video links on your blog is an additional advantage of blog for Business and startups and it’s easily accessible through blog. Any user or audience visiting your blog will not miss a chance of going through your company presentations or watch your launch promos or other videos on the blog.
Reason #12 Build Network
Being in connect with only customers, will not serve your purpose. A business grows when you grow with the business, which clearly says a Businessmen or a startup also learns new things from blogging. A businessman meets new people, attends events and different social activities.
Its beneficial for a business to grow with blogging among these networks, where a representative goes. You represent your blog, and people start networking with you because of your business blog.
Branding and marketing are done with the help of blog, you get to grow amongst people and networks. You get to reach new people, learn more from them, build a personal relationship with them. You can seek help from new networks and also ask for feedback from them about topics you are working on.