New Insights in Updated Google Keyword Planner Tool Helps Advertisers Target Better Audience

Google seems to be revamping the AdWords Keyword Planner in the new AdWords interface.The Google keyword planner update is now much more channelized with a decent interface. Google keyword planner tool is one of the most streamlined workflows. It uses Google’s Material Design, that is in sync with the new AdWords interface. The Keyword Planner that was launched a year before has made this update with a lot of added features.

Let’s take a look at how does the Keyword Planner works.

Discover new keywords

Start by searching words or phrases related to your products or services. Keyword Planner works to find the keywords that are most relevant to your business which you can then choose to add to your plan.

Compare keywords trends

Get suggested bid estimates and see how often keywords are searched and how their search volume changes over time. That way, you can narrow down your keyword list and set your budget for the keywords you really want.

Create and share your plan

When you have a plan you like, you can save it to your account or share your plan with others. Then, you can create ad groups and set bids for each keyword before turning your campaign on.

With these updated tools, the time consumption will reduce. It will give a deeper insight into data over time, mobile trends, mobile device volumes, etc.  So let’s just check out what the new update of Google Keyword Planner tool is providing the marketers.

1. New interface

The interface of the tool has changed right from the start screen. One can easily make out the difference from the old version. Now the screen looks clutter free and decent. Any layman can also easily operate through the new interface.

The old version had multiple options and links, the new start screen condenses things down to just two options: “Find new keywords” and “Get metrics and forecasts for your keywords”.

2. Keyword ideas

Just like the old version, the chart of keyword ideas in the new version of Keyword planner displays monthly search volume. But the new inclusion is that it now shows mobile search volume in the main chart as well. In the old version, the mobile search volume was only available from the Search volume trends drop-down menu.

However, the ability to see ad impression share comparisons to competitor and market leader domains is not available from the search volume trends dropdown in the new Keyword Planner.

3. Quick forecasting

The new forecasts section immediately shows total estimated performance impact, including a max CPC, from the keywords. There is an option to play with bid settings by clicking the drop-down on the plan estimates or by selecting the max. CPC field.

Unlike the previous version, it required the users to fix the bid in order to get the forecast. They were allowed to adjust the slider in the chart to understand how changes in the bid impact the other performance metrics.

4. Comparison with previous time as well

A comparative study of any period can be done with the new Keyword Planner update. These are displayed in a visual graph. If the time period is set from April 2017 to June 2017, Google will compare and display results for Jan 2017 to March 2017.

The option of custom comparison is also available with the new update. Select the specific time period and hit the compare button and you will be able to see the data. When you set the Compare button to “ON”, Google will graph the comparison time in the second series for easy visuals.

5. Device and location breakdowns

The data is displayed in the visual form where the advertisers can see a proper graph. After seeing that graph, they will be able to quickly understand the expected contribution from all the devices. You can get the breakdown of volume estimates by each device and different geo-targeting options.

6. Comparing other trends with mobile devices

With this new update, the Keyword Planner is showing the mobile and searches from other devices separately. With this, it is easy to understand that how much search has been made just by using mobile. Because most of the people use mobile phones to perform all their browsing chores on a daily basis. The mobile searches in blue color and the others are in red and yellow.

7. Flexible in getting estimates

If you are choosing a particular geographical area, then you will be able to see a visualization that breaks out locations with volumes. If you are thinking to aim a particular area then will see estimates for the geographic targeting you have specified or select from one of the automatic breakdowns for further details of your targeted location.

With this new update, it is easy for the advertisers to take a deeper insight of the seasonal fluctuations. This will also enable them to compare the date range. One more advantage with the new update of Google Keyword Planner is that it helps you connect with the right people, at the right time and at the right place easily. It is focusing more on mobile and flexible in every aspect.

With the new update, it has now become easy to tap the keywords in more innovative manner. Now the Keyword planner tool will enable you to analyze the keywords more clearly and quickly. And as the saying goes, “Only The Change Is Constant”, so it will take some time to adapt to this change and getting used to it. But one thing is bang on clear that the Keyword Planner update is much easier than the older version.

Now the tasks are not going get tedious and boring. Albeit, there will be more focus on choosing the right keywords for your business and eliminating all the negative keywords. It will enhance the way you work on keywords and make sure that you are ahead of your competitors. This whole new changed interface is definitely going to let the advertisers target the right bunch of audience.

Google Keyword Planner update has everything that you need, all you have to do is get started with it and roll out in the market!