Real estate has always been one of the most lucrative industries where the customer makes a high involvement purchase decision. In this industry, the customer goes through a lot of process before making the final purchase and it is very important for real estate agencies to tap into customer’s mind in each and every step of purchase of the customer. Real Estate Owners & Agencies are always in the quest to find how to generate leads for real estate business. Marketing has seen a shift in all the industries from traditional marketing to digital marketing and so has real estate industry.
Earlier people used to ask their relatives and friends for the references and information but nowadays no one wants to waste time by asking different people when they have all the information on their fingertips.
Here are some statistics about real estate
- In 2021, 97% percent of the buyers used internet to search for a home and the number is growing.
- The most popular form of conversions is lead form submissions at 84%
- Direct mail has a 112% return of investment in terms of response.
- Inquiries with listing using videos had a 403% increase.
All these statistics indicate that real estate owners should have a strong digital presence and use digital marketing. Buying a property, a residential or commercial, people first make an information search using search engines and personal sources. After the information search, they evaluate the alternatives which suit best to their interest. In this process, real estate firms collect the information of their target audience such as phone number, emails or personal contact information and then they pitch their property and showcase all the features and the amenities of the property. This is called as the lead generation process. In this blog we will go through various options through which leads can be generated using Digital Marketing.
Lead generation starts with market research. There are several tools which can be used to conduct an online marketer research such SEMrush and Spyfu.
Customers in the case of real estate, check the website for detailed information and get more insights on the properties. It is very important to have a good website which is optimized according to search engine. Website for a business act like the first impression for the customers and hence it should be attractive and valuable for the customers.
How to Generate Leads for Real Estate
1. Get Leads Using PPC Campaign
One of the best ways to generate leads is to run a PPC campaign. Pay per click ads are used to directly target potential leads because your customers are already looking for you. They are also very cost effective as you pay for every click you get on your website. Paid searches rank you on the top and customers will get to see you first. Another great advantage of google is the detailed targeting which these Ads offer you. You can target users on the basis of their age, demographics, income and location etc. You can also target audience on the basis of keywords they are typing in order to search what they are looking for.
Lead generation extension in the Google Ads
You can also use lead generation form extension in google ads. A lead form extension is a type of ad extension that allows you to add a form to your Google Ads that people can fill out to request more information or make an inquiry. When someone clicks on the form, it expands to show the form fields. This allows people to submit their contact information and any other relevant details without leaving the search results page.
Run Video ads and Display ads
Google ads offer a variety of formats to run the ads such as search ads, display ads and video ads. Search Ads can be used to get more leads and increase the brand awareness. Display ads are the ads which can be shown on millions of websites will have partnered with google. These ads can also be used to generate leads because when someone clicks on these ads they can be directed to a website or a lead form. Video ads are the ads which can be shown in YouTube videos. They are very powerful way to grab attention and get leads. Making appealing and eye catchy videos of the properties showing different amenities can boost conversions.
Using Videos as Ads
Real estate owners and agencies with high quality videos can get a lot of conversions as videos can convey a lot of information in less time. High quality videos can be made by making cinematic shoots, animations and live events. Video marketing is very important to generate leads and get conversions.
2. Google My Business to Get Free Leads for Real Estate
Having a strong presence on Google my business is also very important as people make searches such as “2BHK flats near me” and “Shops for sale or rent near me” etc. Optimising Google my business profile will rank you higher on the organic search results page which increases your chance to get a lead. Having positive feedback and reviews on Google my business can help develop a trust within people.
3. Facebook to Engage & Get Leads
You can make use of Facebook in a lot of ways to generate leads. Lead generation ad can be run. Lead generation ads are a type of advertising on Facebook that allows businesses to collect contact information from people who are interested in their products or services. When someone clicks on a lead generation ad, a form will appear that they can fill out. Video ads can be run to display all the information about the properties and target users upon their response. Audience can also be re-targeted on the basis of percentage of video they have watched.
Targeting people using Facebook
Facebook also offers a wide range of targeting options. You can target audience on the basis of their location, demographics such as age, gender, income and purchase behaviour. In real estate, events are hosted where a large number of properties are showcased and these events can also be created using Facebook. People also join groups on Facebook to get relevant information and these groups can also be used to get information about the customers.
4. Email Marketing to Engage Warm Audience
To retain the attention of the customers, once you get the information like email addresses of the customers, you can use personalised email marketing. With the use of email marketing, you can keep a contact with old customers and also welcome new once. Offers and promotions can be marketed in an effective and personalised manner.
5. Writing Blogs and Newsletters to Get Organic Leads
Blogs and newsletters can also be used to provide valuable content and information. These blogs can include things you will need after buying a new house and information regarding services related to the property etc. for which customers will subscribe using their emails. Blogs also can help in directing customers to the website and improving the SEO of the site.
It is very important to have an online presence to drive the business. There a lot of ways to generate leads and convert them and what strategy suites the business most should be chosen. In 2023, there will be a huge demand for videos and visual tours of real estate properties, so these videos should be used with appropriate digital marketing strategy to get the maximum results.
If you are into Real Estate business and you want to learn how to generate high quality leads using amazing digital marketing strategies, you should try learning Digital Marketing through a good course which teaches you from basics to advanced. Digital Marketing will help you grow your business exponentially.