Are you planning to learn digital marketing course in-depth but confused with the number of modules? Do you want clarification of the need of these many modules in a course? In this article, I will try to clarify things related to various modules in digital marketing in 2021.
Digital Marketing is a big umbrella having various modules including SEO, Website Designing, Social Media Marketing, Email Marketing, Affiliate Marketing etc.
Counsellors at different institutes offering classroom or online digital marketing course will talk about these modules being part of the course. Some modules are inter-connected as well. In that situation, it is important to understand the connection between those modules.
In some cases, the modules are independent but can become more effective if used along with other module in this new age marketing technique.
First of all, let me list down the most common and popular modules from digital marketing field.
| Local SEO | Website Designing | Web Analytics |
| SEO | Social Media Marketing | Google Ads |
| Email Marketing | Facebook Marketing | SMS Marketing |
| Affiliate Marketing | Telegram | |
| eCommerce Marketing | WhatsApp for Business | |
| Dropshipping | Instagram for Business | Quora Marketing |
| Sales Funnel | Snapchat | |
| Marketing Automation | Agency Setup | Online PR |
| Content Marketing | Video Marketing | Lead Generation |
| Freelance | Influencer Marketing | Mobile Marketing |
Digital Marketing training institutes may list down more modules in their curriculum. Well, these are commonly mentioned modules of digital marketing.
Digital Marketing Modules 2021
Now let’s take a look and try to understand each module and it’s importance.
Local SEO
Google and other search engines are serving a lot of local queries now a days. For example, a keyword like dental doctor near me or best cardiac hospital hospital in Delhi are few popular local keywords. The user is looking for results from nearby area or from a city.
For businesses having physical presence in a city should focus on local SEO. Google Business Profile (earlier known as Google My Business) is one place where a local business should be listed and optimised.
On local queries or keyword, GBP results appear above the website results in SEO. With local SEO, you learn about making your business appear in Google’s 3-Pack results i.e. under top 3 local results with maps.
SEO (Search Engine Optimisation) – One of the most important of Various Modules in Digital Marketing
General SEO of websites should be given priority while learning digital marketing. A very important modules as you learn how to make a website rank on top positions on SERP (Search Engine Result Page). In this module, the focus will be on learning on-page SEO and off-page SEO techniques.
If the website starts ranking on top position, you get high quality organic traffic.
Website Designing
Website is one of the most powerful things that you have on Internet. Creating a dynamic website using CMS software like WordPress should be part of various modules in digital marketing course.
Without writing single piece of code, you would be able to create a designer website for real estate, corporate, educational institutions, hospital, doctors, blog, photography studio, fitness club etc.
In this module, you also learn how to integrate third-party tools like live chat, traffic stats tracking etc. with your website.
Along with the website design, it is very important to implement basic SEO. These two modules are interconnected and that’s why should go hand in hand from day one.
Web Analytics
Digital marketing is mainly focused on getting traffic on our website or landing page. It becomes very important to track and monitor the traffic of our site as well as keep eye on competitor’s websites.
Website Analytics is the module focused on traffic analysis using Google Analytics and other tools.
Google Ads
Running paid advertisement using Google’s network is an important part of digital marketing training. PPC (Pay Per Click) campaigns of Search Engine Marketing (SEM) allows you to bring immediate traffic on website or landing page from SERP. To boost conversion on the website, one should run various types of Google Ads.
Search Ad, Shopping Ad, Display Ad & Video Ad are few sub-topics of Google Ads module.
It’s important to learn conversion tracking measurement, audience manager, keyword planner, ad preview and diagnosis tool, Google Merchant centre etc. in Google Ads dashboard.
Social Media
Every social media platform is different from other. Facebook is a social networking site whereas Twitter is for micro blogging. Similarly, LinkedIn is professional’s network and Instagram is a visual social platform.
As part of digital marketing course, you learn about using these various social media platforms for business.
In Facebook, you learn about creating and managing Facebook business pages. Producing engaging content and generating leads from the platform should be part of the curriculum.
In social media modules, you may see Facebook group as a different module as well. It’s about managing or becoming part of a community. You can join or create private and public groups. Help others in the group or you may also seek help there.
Instagram account management should be part of the various modules in digital marketing. How to produce content like Instagram post, reels, stories and IGTV videos should be covered in the module.
Generating engagement and growing follower base on Instagram should also be covered in this module. You may learn some amazing tools to create beautiful designs and keep track of the account’s growth on Instagram.
LinkedIn, another very effective module in digital marketing course. A professional’s network focused on career and professional growth. People connect with each other and use connection for business or personal growth.
On LinkedIn one can,
- Build right network
- Find a good job
- Hire talent
- Generate Sales and Leads for business
It is an amazing platform for B2B (Business to Business) model.
LinkedIn allows you run paid campaigns (Ads) to target people at specific positions or working in certain companies. It also allows to target people based on years of experience.
Twitter, a micro blogging platform where one can share something in limited 280 characters. How to share and engage people using Twitter for business. You may learn effective tools to manage multiple Twitter accounts.
Large or medium size companies are using Twitter to provide real-time support. It’s important to learn about using Twitter for business.
Quora
A social question answer platform where one can ask relevant questions and get answered. This tool is very helpful in generating leads. As a marketer you can use this platform to build a good reputation about the brand and services.
Posting questions and also answering questions will help you become a good content writer too.
Pinterest Marketing
Social bookmarking is where you share some important links with others. It’s like sharing an interesting content on a platform and people follow you to get more such interesting content.
On Pinterest, one can easily pin an image or video and mention the website link along with the same.
Facebook Ads
Paid advertisement on Facebook and Instagram should be covered in this module. This module will cover the following ad types in Facebook Ad Manager tool,
- Awareness
- Brand Awareness
- Reach
- Consideration
- Traffic
- Lead Generation
- Video Views
- Messages
- App Installation
- Conversion
- Conversion
- Sales Catalogue
- Store Visit
Cold Audience and Re-targeting will be part of the learning. While covering various modules in digital marketing, Facebook Ads should be given immense importance.
Email Marketing
Sending bulk emails to thousands of subscribers is part of email marketing module. Out of various modules in digital marketing, Email Marketing is where you directly communicate with potential leads and prospects.
Almost every Internet user is having at least one email ID. How to nurture the leads with email engagement and improve conversion rate is the key. Tools like Mailchimp, Aweber, Zoho Campaigns etc. should be part of the training in this module.
Affiliate Marketing
Generating certain commission by promoting third-party products or services is affiliate marketing. In this module, you learn about selecting products where you can get up to 80 – 90% commission every sale.
There are some companies offering CPL (Commission Per Lead) or CPV (Commission Per View) as well.
Ecommerce Marketing
Selling products online is need of the hour. People are showing more trust on online stores these days. Learn about setting up eCommerce websites. The training includes integration of payment gateways, shipping gateways etc.
Dropshipping
Running eCommerce without inventory. Learn about setting up an eCommerce store where third-party seller’s products are being sold. The final seller will directly ship the product to the customer which means you don’t have to worry about shipping.
Setting up a store using Shopify and integration with third-party sellers are part of the module.
Content Marketing
Writing good content is the core of marketing. Whether you are writing a blog article or sales copy or landing page headline, the writing skill is required. As a content writer you learn about writing good piece of content for human as well as bots.
Influence Marketing
How to hire an influential person on social media sites? How to engage with influencers and improve the brand presence for a company? These techniques of hunting and finding the right influencers for a particular project is part of this module.
Video Marketing
Creating videos for Instagram, YouTube, Facebook etc. are must these days.
WhatsApp for Business
Business owners are aware of the benefits of using WhatsApp. With Business Account API, WhatsApp allows you to send reminders, greetings, welcome message etc. to leads and customers. It helps in nurturing leads and converting those.
In this module you learn about WhatsApp for Business and API account setup.
Telegram Marketing
After WhatsApp, Telegram is the most used communication channel these days. Better features and privacy in Telegram made the platform so popular.
How to use Telegram Broadcast, Groups, Subscription etc. to engage and convert leads.
SMS Marketing
Bulk SMS is still alive and is helpful in many situations e.g. event reminder & for OTP. Learn about setting up Promotional, Transactional and OTP SMS service using SMS Gateways.
Marketing Automation
Automate the tasks so that you get time for multiple projects and work. In digital marketing, you get the benefit of automation. With tools like Zapier, things are now very easy. It helps in getting rid of many manual efforts.
Native Ads
How to run native ads for the business and get traffic from content rich websites. Native ads are content based ads and it appears just like the original content of the publisher’s website.
Direct Media Buying
How to connect and directly buy ad slots from sources where good amount of relevant traffic is there. With platforms like TheMediaAnt, you can buy ad space and slots directly and book it from anywhere.
Digital Marketing Agency Setup
Learn to setup a digital marketing agency. After learning various modules in digital marketing, a good opportunity lies in opening a digital marketing agency. Learn how to setup the agency and wear multiple hats. You will learn about,
- Legal steps in setting up agency
- Invoicing for client
- Tax
- Hiring
- Tools to manage multiple projects
- How to get high ticket clients
- Business development
Freelance Projects
Some folks may choose to remain their own boss as well as they don’t want the headache of maintaining a team. Freelancing is an amazing opportunity for them.
Make Money with Blogging
Blogging is amazing. Learn about blogging and making money with a blog. There are various ways to make money via. blog. For example,
- Let Google run ads on your blog and you make money (Google Adsense)
- Affiliate marketing with a blog
- Buy/Sell domain
- Buy/Sell a blog
- Paid reviews on blog
- Direct advertisement
Conclusion
Digital marketing is an amazing field where you get freedom to work from anywhere. It allows you to live laptop lifestyle and have multiple sources of income. At the same time it is a serious field where serious learning is must.
With so much popularity as the best digital marketing course in Nashik, STAENZ offers online and classroom course covering 40+ modules.
Become a certified digital marketer with 3 months in-depth advance digital marketing course offered at STAENZ.
