Being a real estate professional is a very lucrative career choice as the commisions are pretty high for a single conversion. Even if you are a direct property owner or builder, still the profit margins per sale are pretty high. But all of us know, it’s not that easy to get a lead, build a trust and convert it. It requires a lot of real estate marketing strategies and a lot of visibility in the market. In such a case, where you cannot keep a single page unturned, getting your real estate business online can have a lions share in grabbing online leads and getting more business.
An extraordinary, consistent and professional marketing strategy will help in creating more listings for the real estate brands. Real estate industry has been serving the people for more than 100 years now. And now that the real estate business online has started making its mark, the builders are coming up with real estate marketing strategies to generate more sales. The real estate marketing ideas for digital marketing that these agents are incorporating in the business are becoming successful nowadays.
The real estate market faces many ups and downs every time. With GST and RERA policies coming in, the real estate market saw a heavy downfall in the previous days. The performance of the real estate market depends on many factors like economy, interest rates etc. When all the factors are favorable conditions, the market surges.
In this article, you will be able to find the strategies for real estate businesses that will grow the sales 10 times more with digital marketing.
- 1. Identify the target market
- 2. Get a website
- 3. E-mail marketing
- 4. Provide white papers or case studies
- 5. SEO
- 6. Pay-Per-Click Ads
- 7. Extensively use social media
- 8. Publish blogs regularly
- 9. Respond to queries immediately
- 10. Inbound Marketing
- 11. Retargeting Ads
- 12. Arrange online giveaways
- 13. Influencer marketing
1. Identify the target market
Identifying the people to whom you want to target the product is important. This is the first step towards building a marketing strategy for the digital platform. Many real estate agents focus on a niche market. This gives them an idea of what all risks are involved, is the market volatile here or not etc.
For instance, if a real estate agent knows that a particular pace is going to come with a hospital and a school. So with this update, he knows where and whom to target for the projects.
2. Get a website
This is the most basic thing for all the real estate agents.Having a website will make you survive in the cutthroat competition. The marketplace today demands professionalism and for that, a decent looking website with all the details is the first towards having a professional business.
There are many agencies available in the market who help in creating and developing a website. So take the assistance and develop your own website and incorporate all the necessary details into it.
3. E-mail marketing
In order to generate heavy sales, email marketing works the best for that. Email is the most sophisticated form of marketing. Therefore sending emails at regular intervals regarding offers, project updates, upcoming projects will keep the customers informed of all the whereabouts.
Put a proper call-to-action button so that the customer wants, he or she can click on it and go ahead towards the landing page. In order to make the reader click the CTA button, make sure that the content is eye-catching and extremely engaging.
4. Provide white papers or case studies
It is important to show the audience that you are the industry leader. Therefore offer some case studies in the form of some tips like “top 10 mistakes people do while finalizing the loan”. Show off your expertise in that paper and conclude it with your contact details.
This will give a deeper insight to the audience while they will share their contact information with you that will help in generating leads.
Search Engine Optimization plays an important role in improving your Google search ranking. This also involves maintaining the local SEO that involves three factors, location, relevance, and prominence. Searching for right keywords according to your niche and then adding those keywords to your website url and then boosting the SEO will play a crucial role.
Suppose a person is looking for a real estate property nearby, then he or she should be able to find it quickly if your local SEO is good.
If you can afford, the best way to get on top of Google is to get SEO done by professionals. You can get many good leads through the search engine or organic traffic as they are usually hot leads looking exactly for what you are offering.
6. Pay-Per-Click Ads
These are the sponsored one that is seen on the Google, Yahoo and Bing’s search. In order to drive more traffic to your website, you can opt for PPC campaigns that will direct customers towards a well-designed landing page. You have the to select the audience and demographics for advertisement.
If you do this advertisement with proper strategy then you can save a lot of money along with good amount of leads. But if you go into this blindly, then you will waste a lot of money by trying to bring more leads for the brand.
Facebook is preferred by most of the real estate players. Big players like Hiranandani, Raheja, Lodha are having a dynamic presence on social media platforms, especially Facebook.
So use social media to promote the ongoing projects and completed projects, Engage customers with various different kinds of posts like facts and trivia on real estate etc.
In the above image, the f-Residences has given a piece of information about their project. It says that how playing tennis can be a good recreational activity on their property.
8. Publish blogs regularly
People love to read stories of their interest. Therefore, publishing blogs on a regular basis can let people know about many things. Blogs not only on real estate but also about some good tourist area that located near your project site. Or you can also write a blog on various tips while looking for a real estate property.
If you are publishing the blogs according to the choices of the audience then they will read it. Use proper keywords in the blogs so that it appears at the top of Google rankings. Yes of course, keywords play a major role here.
9. Respond to queries immediately
Real estate is that kind of a sector where the customers have a lot of questions. So with a good response rate in replying, the audience will be happy. If someone is asking more details about a project on Facebook chat or live chat on the website, then you should be in a position to reply as quickly and promptly as possible.
Try to get their contact details so that you can build a good relationship and then there are high chances that the user will convert into your customer.
You should be able to access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.
10. Inbound Marketing
Inbound campaigns are focused on providing value to the customers. And that prompts those users to naturally gravitate to those businesses when the need arises. This focuses on producing quality content that catches the attention of the people towards the brand. These people are already the leads, searching the market and competitors to find the best option.
Inbound Marketing is considered as one of the cheapest forms of marketing as the investment here is less but the outcomes if executed properly are great.
11. Retargeting Ads
Retargeting is a very precise kind of marketing only for those who have visited the website but did not convert. Therefore, such campaigns act as a reminder to those who did not click the call-to-action button but visited the website.
This acts as a decision making trigger for the audience. For instance, in e-commerce websites, you must have seen that many times customers add the item to the cart but do not purchase it. So the company starts sending them reminders of: Do you want to Purchase the item in your cart”. This way, if the customer wishes to buy it, he or she can anytime go to the website and buy that particular product.
12. Arrange online giveaways
Nowadays every brand has some or the other giveaways for the audience in some form. Conduct various contests for the audience and offer them some lucrative discounts on winning. Also, you can embed the WordPress Optin Wheel, where you can ask the user to spin the wheel and wherever it stops, that offer will be applied to that particular user.
13. Influencer marketing
Many real estate giants are collaborating with celebrities in order to lure the customers. This kind of trick has become popular among real estate players. For instance, Lodha group has chosen Akshay Kumar for promoting their brand.
There are many other real estate players who prefer celebrities to market their brand. Gera developers have Vishwanathan Anand, Mahesh Bhupati, Shankar Mahadevan, Shamak Davar to teach the children of the residing families in one of their projects. So this kind of offerings is really attractive from customer’s point of view.
So now that you know what all digital marketing strategies are to be followed for real estate business online in order to generate leads and sales. Real estate marketing holds a lot of importance as it let the people build trust and credibility of the brand. Follow all the above real estate marketing strategies and get 10 times more sales. If you have more real estate marketing ideas then don’t forget to share with us in the comments.