This article is especially for my friends who are currently pursuing MBA or who have completed MBA and are professionals now. This is also for them who are planning for the MBA after their graduation.
Digital Marketing career is becoming very popular nowadays. It has become extremely important and is considered to be the future of marketing. That is why Masters in Digital Marketing is the part of the courses of Top MBA colleges.
You might wonder why top MBA colleges in India are now offering masters in Digital Marketing? What are the reasons behind that? Why an MBA graduate or undergraduate should learn Digital Marketing? What is the current industry and job scenario for MBA professionals?
To get the answers, I have researched about the Indian job Market, report of ASSOCHAM India and talked with the Industry expert
Let’s discuss all this one by one to get answers and find the path to a successful career.
Why do MBA freshers not get good jobs?
The associate chambers of commerce and industry of India (ASSOCHAM) is the organization formed in 1920 which acts as an interface between industry, government and other relevant stakeholders on policy issues and initiatives. It works for the growth of trade and the industry of India.
ASSOCHAM India released their report on employability status of MBA graduates last year, and that became headlines of many newspapers. Check out what some leading newspapers say about this –
“93 % MBA graduates are unemployable: Problems with management education in India“………Times of India
“B and C category B-schools producing un-employable pass-outs”……….. Business Standards
“India’s MBA crisis: Why fresh graduates are not getting jobs” ……… Economic Times
This is a really terrifying scenario of Indian industries and management education system.
In this challenging and rapidly growing world, it has become more difficult to sustain in the competitive global job market. The study indicates that the education which students are pursuing is not enough to get a good job. There is a need to pursue updated knowledge and some additional skills which are in demand and are expected from the employer.
Pankaj Bansal, co-founder and CEO, PeopleStrong, a leading HR company, told to Hindustan Times that “The industry is on the lookout for job-ready people which most MBA grads are not (barring those in IIMs and other top B-schools where placement is high),”
How you can get a good job with MBA?
This means you need to have right skills or need to be up-skilled. That is to learn new skills and to grow your knowledge and potential in particular area to become more productive and valuable employee. As far as marketing is concerned, Digital Marketing is the future of marketing. This is the reason that many of the Top MBA colleges in India are now offering masters in Digital Marketing. Because it is the necessity of the time and current industry scenario.
Digital Marketing has gained a huge popularity in recent years. Many companies are using this technique widely to enhance their reach, ultimately to grow their businesses. MBA professionals having skills in Digital Marketing are in demand nowadays.So it has become very important for MBA graduates to up-skill themselves with Digital Marketing skills.
Why Digital Marketing skills are must for MBA professionals:
#1. Be the special one among the crowd
Companies need professionals who can help them to develop them in 360 degrees. They need to be updated and aware of the recent technology changes. In the huge competition, it will help you to stay ahead of all the applicants and there are a lot of chances for you to get hired. You can render best ROI with a minimum budget for your company.
#2. Create Impact on the employer by your resume
Digital Marketing certifications from well-known institutes add more weight to your resume. In digital marketing, you can also grab some certificates from Google. Definitely is creates a huge impact on the hiring manager when he refers your resume. So, before entering the interview room, you will have an impact on recruiter already. This attracts the recruiters to think about you even if you are not able to perform well in the interview.
#3. Be industry ready
Industries are looking MBA professionals having relevant industry skills so they can help the company to grow according to time.
They require candidate which is ready to work from the first day. In this scenario, you should be ready with your knowledge and skills before applying.
It helps to get selected and to get good salary.
The study shows that the management professionals having Digital Marketing skills get a good job and the salary.
These are some reasons why Digital Marketing skills are important for MBA professional.
Reasons why top MBA colleges in India offering masters in Digital Marketing
There are solid reasons and facts about the Indian job market, which indicates the necessity of perusing a career in Digital Marketing.
#1. Vacancies
Digital Marketing is undergoing exceptional growth globally. It is now mainstream and considered a top priority for marketers according to Gartner. According to reports, more than 1.5 lacs jobs in India in the coming year for digital marketers and there are not enough candidates to fill these places. This means an empty road!!
#2. A High growth rate
According to the recent study, more than 1.5 lacs jobs will be created in Digital Marketing in the coming year. So there are a lot of opportunities to grow exponentially in this field. The median salary for a Digital Marketing specialist in India is Rs. 3,01,809/- according to Payscale.com
#3. Future
With 450 million internet users in India, businesses can no more choose to ignore their presence on digital and online media. Digitization is taking place everywhere, especially it is very rapid in India. The primary reason why companies adopt online marketing is that – it is a result-oriented mode of marketing. Companies are now shifting their marketing efforts to Digital Marketing. It is very affordable than the conventional marketing.
#4. Growth
There is a remarkable growth in Internet culture, development in e-marketplace, and rapid increase in growth of e-commerce sector. This has created a lot of business and job opportunities. e-commerce is becoming very popular day by day and it can not run without Digital Marketing specialists. Here you can get a good job.
#5. Kick-start your own business
I heard a sentence once, “As long as you are an employee, the only dreams you make come true are the dreams of the owners of your company.”
This is the best thing with Digital Marketing that you can immediately start your own business and can implement the knowledge of Digital Marketing in it. It will really help a lot to generate the leads, engage with them and to sell products. You will have to pay less for online marketing as compared to traditional marketing methods. You can also start working on the projects for Digital Marketing for your clients.
#6. Easy to learn
The only prerequisite to learning the Digital Marketing is that one should be internet savvy. He should have basic knowledge of computers. It adds a lot more analytics and data for the marketing which is very helpful for the implementation part.
You can also learn Digital Marketing from the well-known digital marketing institute which has industry experts as a mentor.
#7. Freelancing
The Internet gives us the freedom to work from anywhere. Freelancing is the thing where you can get a lot of projects to work from home. It offers a lot of freedom and flexibility that a regular desk job can’t. In many office environments, email is the main form of communication. Ignoring your email is like ignoring your boss. As a freelancer, you can make your own email checking policy to reduce stress and reap the benefits.There are a lot of platforms where you can find freelancing projects. You can get paid heavily depending on the nature of the project. According to Paysa, the average salary for Freelance Digital Marketing is $64K/annum.
MBA in Digital Marketing or Digital Marketing certification from a well-known organization
I must say that you should learn Digital Marketing from a well-known institute near you. It has many benefits over a college degree
- In MBA, you will learn basic business concepts with Digital Marketing. Whereas in the dedicated course, you will become an expert in Digital Marketing.
- You can actually learn more professional skills where you can perform the things on your own. It is always better to learn by doing rather than by reading and watching.
- Learn from Industry Experts who are already in the field for many years.
- It is more convenient. Generally, in the institutes, batch sizes are small. This helps you to connect more with the mentor.
- It is more affordable: You will have to pay very less than college fees for the digital marketing certification courses.
- You can work on live projects for clients.
- It allows you to build your own websites or blog. So with this, you can practice it on your own things.
- No prerequisite qualification needed.
Don’t waste the time now. Go and get the right skills, from the 
