All the businessmen on this planet are in constant effort of growing their business in the market. And for that, they are ready to take up all the challenges.
Now that the world has grown really well in terms of technology and services, there is a lot that the businesses are getting.
For every small requirement there are agencies that can help you grow the business. And when it comes to marketing, there are wide angels to it.
Every company’s marketing team struggles to pick the apt outsourcing agency for their business for a good reason.
It is actually a task to search the best outsourcing agency for digital marketing for you business. And for that,a lot need to be done to arrive at the final conclusion.
Tips to Find The Best Digital marketing Company to Outsource Work
Here is the checklist with which you can outsource your digital marketing work to the best agency.
A good digital agency will never guarantee results, but will do its best to deliver them and exceed expectations.
However, hiring the right digital agency is not the most straight-forward task, and you need a plan, that will allow you to make a good choice for business.
Research about available sources
First thing first, research, research and research. This is the key to start off with any project. Make a list of all the digital marketing agencies in your city of if you want it outstation, you can go for that as well.
Once you have the list then it becomes easy to research on each individual agency.
The initial stage of research also helps in listing down what exactly you are looking for.
List your requirements
Once the research is done on available resources then the list of requirements can be chalked out. Take out some time and come up with a detailed and prolonged list. Your list can be of this sort.
- Social media marketing
- Search engine optimization (SEO)
- Email marketing
- Public relations
- Inbound marketing
- Marketing automation
- Website coding/development
- Content marketing
- All forms of online advertising (Google Adwords, Facebook sponsored posts, Instagram sponsored posts, and so much more.)
- Creative (this ranges from copywriting,multimedia, video production, animation)
If the exact requirement is confirmed then ask a question that what exactly do you need from a digital marketing agency. Also what made you choose the online marketing platform. Once you are clear with what yo want, then it becomes easy to take the next step.
Get familiar with online jargons
Learning is a never ending process. So if you are not aware of what exactly digital marketing is, then research on that as well. Get a proper know-how about the processes of digital marketing and how it works.
This will also help you arrive at a conclusion regarding the business needs.
It will also help in asking relevant questions while hiring the best outsourcing agency for digital marketing.
The platform of digital marketing is really wide, therefore a high-level understanding is needed if you are thinking of bringing the business on this platform.
Establish a rough budget
Once the requirements are clear then it is easy to set a rough budget. In the above screen shot, the budget for email marketing kept is less than $500 and accordingly, the interested candidates will bid to it.
This task might be difficult if you’ve never hired digital services before and don’t know much about the costs involved.
Thus, in this situation, discuss with peers; perhaps friends or acquaintances from the industry those who have done this before and can give you a few examples of what it cost for them.
A general information on the internet can also be gathered, but keep in mind prices may vary in a real negotiation with agencies.
Filter agency candidates and gather rough information
When the research process is performed, then a handful of information is gathered.
It becomes easy to filter out the agencies that are not needed and those who doesn’t fit under the requirement criteria. Thus, the list gets narrowed down.
Once, the list is narrowed down, then the next step is to gather information about the agencies that you are willing to talk to. And at this stage, again the research is required.
Checkout the websites of filtered outsourcing agencies
Look out the history of the agencies. Their inception and the nature of work they do.
Below is the information about India’s top digital marketing agency named Webchutney. Also take a look at what kind of client that company handles.
Because a big part of the consumers’ research process about a product or service occurs online now, we tend to judge a company by their website as well.
By how easy it is to navigate, whether it has clean design and pleasant colors, by page load time and accessibility to information.
Most of the time we make these judgments unconsciously, and if we do think about them, the website must offer a really unpleasant experience, or an incredibly delightful one.
Discuss how they measure success
You can’t do everything all by yourself as that is logically not possible. Receive proposals, have conversations, and ask the right questions so that you can learn from the experts in your industry.
Think of these agencies as opportunities that are eventually going to help you succeed. A sound discussion will create a positive impact on both the ends
As an alternative, learn from the experts’, and they’ll help you in all your accomplishments as you find the best digital marketing agencies.
Ask them about their success rates and how they tackle the challenging situations. Prepare a proper questionnaire to get all the answers.
Check their strong points
everyone has their own strong and weak points. And when it comes to digital marketing agencies, then some have content as their strength or some have graphic designers as their strength.
So depends on what you are focusing.
A successful digital marketing campaign needs a creative planning and that is what every business look for while hiring a digital marketing agency.
In case your business specializes in, let’s say, gaming. Here you would obviously want a digital marketing agency that has a strong hand in graphic designing as well as the creative mind to put all the content to create an extravaganza campaign.
So it depends on what you have in your mind while checking the strengths of the digital marketing agency.
Some has clients as their strong point as they have a variety of client from every sector.
Below you can see that, the digital marketing agency is having clients from all the sectors. Right from education to real estate to hospitality. So decide your priority and go ahead.
Test their technical knowledge
To know whether the digital marketing agency that you are opting has a sound technical knowledge can be best understood from the way they have maintained their website.
If the website is really catchy, then you have arrived at the right place. Also look if the agency is using the latest versions of the software for creating designs and videos.
This will help a lot in the decision making process because if your Facebook page is not competing in the market then there’s no point in spending money on digital platform.
Have they worked with similar clients before?
Have a chat about the skill set and experience that the agency have in the industry which you are into.
If they have worked with the clients of your type, then your half of the worries will get over as they are already a master of such product.
This will help you in building strategy for good campaigns or you can completely depend on the agency to come up with excellent social media campaigns for your brand.
The best outsourcing agency for digital Marketing will come up with strategies that can connect every potential company with previous customers and clients.
Ask for references before taking the final call
Ask freely if the digital marketing agency that you are considering to hire for the references.
There is nothing bad about it. You want the best facility for the business and that is what you are doing.
References will help you big time before proceeding to the next step, so make sure you ask for references and check the agency from all the sides before taking the final call.
Go through customer reviews
People always post honest opinions on the internet.
Check out all the customer reviews of the marketing agency that you are thinking to hire on platforms like Glassdoor, Facebook, Google+, MailChimp to name a few.
But sometimes, it is also seen that some reviews are fake, so in that case, contact the clients of that agency and as for the review if you think it is fine then you are good to go!
Check the present of digital marketing agency on social media
Checking pout the presence of the digital marketing agency that you are considering on social media will help a lot.
If the agency is able to showcase themselves in the most effective manner digitally then it is capable of handling your brand as well.
So make sure to check out all the social media profiles including Facebook, Instagram, LinkedIn, Twitter, Google+.
It will also give you a clear idea as to how thy are going to portray your brand. checking out their creative power and the ability to generate content on a continuous basis becomes a pluspoint. So make sure, you don’t overlook that.
Treat it like you are hiring one of the staff members
Hiring a digital marketing agency for a brand is no less then hiring an employee. Continuous check has to be kept on the functioning of the agency. Timely updates of any product launch or any event need to be given so that it gets updates on social media.
There’s a lot after you hire a digital marketing agency. It is same the way you treat your staff.
You assign them work, give deadlines and at the end pay them the salary. So the process is just the same here as well.
This approach will help to align the hiring process to one that you might already have in place, for better management of the information you gather, especially when comparing several agencies.
Explain them your requirements
Once you have hired by putting lots of efforts, you have to tell them your requirements as to what kind of campaigns you need, what all platforms you are considering etc.
The agency will also suggest how to go about it since they are the experts of that area.
Explain them that where you want most of the presence whether it is Facebook or Twitter or Instagram or any other digital platform.
This will also help them to understand your needs in a better way. Prepare a presentation of your requirements and explain them properly.
Decide a final budget
Discuss the plans that they offer for digital marketing. usually, the digital marketing agencies have packages in which they have segregation that include ads only package, regular postings and others.
So decide whether you are looking for just brand engagement or also for sales.
Decide your package on the basis of business requirements. Some agencies also customize the packages as per the requirement of the client. So make sure that you have a little bit idea about the budget.
For instance, the budget kept for digital marketing is ₹50000. So you have to section it as to what amount will be used for what.
If you want ₹40000 just for lead conversions and rest for post boosting, them explain your plan to them and then they will understand your concern.
These are the ideas that you need to keep in mind while deciding the best outsourcing agency for digital marketing. Once you go step by step, you will find it easy.
All you have to do is research and make a proper plant of your requirements and explain it in an efficient manner. This sure shot guide will help you in finding the best for your brand and will take you to a long road of success!