TVF Pitchers was a very famous web series which was created by TVF which has four friends – Naveen, Jitu, Yogendra and Saurabh Mandal. These 4 friends quit their day jobs to start a startup and it is a series of their journey in the startup ecosystem. Apart from having an interesting story and screenplay, the dialogues were also a hit.
After a long wait of 7 years, TVF is all set to release the sequel of Pitchers where Naveen and friends decide to pivot their company where they go through several tests. People are very excited to see the journey of these friends in season 2 and the trailer also got a lot of appreciation. Here are few interesting quotes to inspire every digital marketers.
Inspirational Quotes and Dialogues TVF Pitchers season 2
Ecosystem has changed entirely in the last five years
As the startup ecosystem has changed in last five years, the ecosystem of marketing and advertising has also changed. Marketing has made a transition from magazines and billboards to Facebook ads and E-mail marketing campaigns. There has been a paradigm shift from traditional marketing efforts to digital marketing. Consumers are spending a lot of time on the internet than they used to earlier. As digital marketing is very cost effective with advanced targeting options, it has got an edge over traditional marketing.
Investor ko paisa daalna hai par sirf jeetne wale ghode ke upar
(Investors are ready to bet their money, but only on the winning horse)
When it comes to money, you should also think like an Angel Investor who invests in startups. Investors have a long term vision and they can identify opportunities. Identify what is your winning horse i.e your winning skill and work hard on that skill so that it brings exponential returns in future. One such skill is digital marketing which is very lucrative and has a lot of opportunities.
Pehle se time aur context dono basal gaye hai
What got you here will not get you there.
When Bhati says,” What got you here, will not get you there”. If you want to go one level higher or you want to increase your value, you will have to increase your skills. If you are just starting with digital marketing then you should know some basic skills such as SEO and social media skills. If you want to be a better digital marketer then you will have to enhance your skills such as content writing, email marketing, marketing automation and lead generation etc.
Its time to raise the bar. Ab ham India ka hi nahi par world ka best product banayenge.
(Now we will not make just India’s best product but the world’s best product
The goal of every entrepreneur or startup founder is to build a product which is appreciated and useful for everyone. Similarly, the goal of a digital marketer should be creating a lot of customer relationships. Customer relationships have to be created as well as nurtured. Customer relationships can be built by creating engaging content, answering questions, listening to feedback using digital channels and offering rewards and incentives etc.
Jab bhi sapne chote ho jaate hai, Naveen unka font size bada kar deta hai
(Whenever we fail to dream big, you make us dream in larger font size!)
The optimism of Naveen is unbeatable. He is the most optimistic guy who dreams big and believes in himself and his company. In every startup or a company, you need a Naveen who will make you dream big and make sure you take action which help you to dream big. A dream will give you direction and a path for success. If you believe in your product or service, you can solve problems of a lot of people and unlock the opportunities at scale.
India ke har chaurahe par problems hai aur ham unhe solve karna jaante hai
(There are problems around every corner of India, and we know how to solve them)
As Naveen says, there are problems around every corner and Naveen and team knows how to solve them, there are brands, businesses and small businesses around every corner in India and digital marketers know how to promote them and make digital marketing strategies for them. Entrepreneurs have a problem solving mindset, digital marketers should understand how to sell the product or service most efficiently using digital channels.
Either we go down or change the company’s direction
When Naveen says that either we go down or change the company’s direction, what he means is it is very important to pivot at the right time and for the right opportunity. In the startup ecosystem there are unlimited problems to solve and similarly in Digital marketing there are huge variety of opportunities such as Facebook or Google advertising, SEO, PPC and social media marketing etc. You can choose what suites you the most and change accordingly.
Sikka uchaal ke decision nahi le sakte
(You cannot make a decision by tossing a coin)
Entrepreneur has to take some crucial decisions for his company. These decisions have to be taken very precisely and accurately. Earlier, in the marketing and advertising, different channels like radio and televisions were used without any data or forecasting of results. A digital marketer has to take very data driven decision who forecasts the results. Digital marketer needs to use right tools and platforms to take the decision.
Jaha struggle nahi waha Pragati nai
(Where there is no struggle, there is no progress)
An entrepreneur has to struggle, work hard and go through hard times where no one believes in him or his idea but all these factors lead to success. Similarly when you decide to learn a new skill, such as Digital marketing, it will be difficult in the start where you will not know where to start and you will have questions like is it worth it but the one who has perseverance will work on the skills everyday and gain success.
Investor pitch should be a work of art
As they say in the pitchers season 2 that investor pitch should be a work of art, pitching an investor is similar to pitching your product or service to your targeted customer. One of the best ways to pitching a product to a consumer is storytelling. Social media marketing is about telling stories to your customers using social media channels and creating content. As the famous quote Tom Fishburne goes like “The best marketing doesn’t feel like marketing”.
Let the sprint begin!!
Startups and entrepreneurs have to work in speed and they have to create solutions quickly because there is a lot of competition. Digital marketers should also be updated with knowledge and upcoming trends in the social media etc.
All these quotes are interesting and inspirational for digital marketers. Which is your favorite dialogue or quote from the series? Any special moment or mention which inspired you to go for an entrepreneurial journey, let us know in comment section.
TVF Pitchers will be released on 23rd December on Zee app. You can check their website for more updates.