Today, we have a whole lot of options to choose from in almost everything. Be it clothes or a toothpaste or a job for that matter. But when it comes to choosing the right digital marketing agency for the business, it becomes quite a task. Because the options are too much. So how to select the best one from the lot? Hiring the top digital marketing agency is a wise decision when it comes to the investment of the company but if something goes wrong, the results can cause a long-term loss. Thus, it is extremely important to think wise before considering to hire “The One” out of top digital marketing agencies in the world. Here are the 11 common traits of top digital marketing agencies in the world which will help you understand better.
1. Team of experts
The top digital marketing agencies in the world have a competing staff that has an expertise in almost all the areas of digital marketing. The staff should be such that knows the responsibilities of fellow members and work in sync with the team.
To fulfil the needs of the client is what every staff member thrives for and should be varied in completing deadlines and providing extraordinary content every time. A successful digital marketing agency needs to have staff members who have the expertise in the field of design, content writing, data and analytics, sales, and much more.
USA based one of the top digital marketing agencies in the world, Ignite Visibility has a core team of experts that competes highly to the other companies. If the agency has the explicitly chosen team, then the rate of success is surely going to be high.
2. Great communication skills
The success of any company lies in the way they communicate internally as well externally. It also depends on how they are communicating your brand to the audience on social media platforms. Communication is said to be an inseparable part of marketing, if it not there, it’s time for you to look for other agencies in the market.
The top digital marketing agencies in the world know the importance of effective communication with clients. This is a necessary trait since it enables you to develop a deeper and long-lasting relationship with them.
3. Creativity at par
Creativity is the other name of digital marketing. The out the box creative campaigns will make the brand stand out from the competitors. A fresh and original idea will likely win a client over more than any other marketing skill. Spotting the latest trends and linking the brand to that trend is what the top digital marketing agencies in the world call as creativity.
Above screenshot is of Facebook page of Vega Helmets India. They have used helmets to put-forth the zero discrimination day by showcasing the helmets of male and female. Thus, this kind of creativity is needed while thinking for ideations for every brand. And if any digital marketing agency is capable of coming up with new things, then you have made the right decision by choosing them.
4. Perfection in execution
Even if the ideas are popping up, then the execution should be done properly. Many times it is being seen that the theme of a campaign is really good but the execution fails. You cannot find blunders in designing but also while boosting the post or promoting an advertisement on the social media platform.
Even if the audiences are not getting targeted properly, that leads to a failed execution of the campaign. The top digital marketing agencies in the world have an impeccable execution of every campaign they run. In order to analyse the execution part of these digital marketing agencies, the case studies are the best source to go deep into it.
The above screenshot is of an ophthalmologist brand. One of the top digital marketing agency manages this brand. Here they have perfectly executed the theme of why you should take care of your eyes in order to see the best things in the world. They have connected human emotion perfectly. Anyone can feel touched after looking at the above Facebook post. Though the is really simple, execution is extraordinary.
5. Strong online presence
The top digital marketing agencies have a strong presence in the digital world. If you want to choose an agency, the best way is to look for their website and their social media profiles. If the agency is able to create a strong impact of their brand digitally, then there’s no second thought that they will take care of your brand as well.
People, nowadays are interested in watching real-time photos and videos. The agency which has caught the nerve of the audience will also do the best thing for themselves.
Another screenshot below is of Facebook page of Staenz. Looking at the number of page likes, one can gauge the status of the digital marketing agency. It is an obvious thing that common people won’t be interested in the social media profiles of these agencies. But still, if they are keeping themselves updates then they will do it for you as well!
6. Accuracy in providing data
Data and analytics, measurements and insights are the vital ingredients of every marketing campaign as they focus on the value of the brand and enable the decision-making process quickly. Thus, the successful digital marketing agencies always track the success of their clients in order to deliver better and make amendments in the next campaigns.
Also, chalking out the effectiveness of each campaign performed online and sending the report on a regular basis to the client proves the credibility of the digital marketing agency. A great marketing agency uses analytics to measure the outcomes of all their actions–and employs an iterative process using this data to drive better conversion rates.
7. Problem-solving skills
When someone comes out strong from a crisis, we call that person as fearless and tactful. Same applies to the digital marketing agencies. If they have the power to solve the problem quickly then you are on the right track. Hiccups are experienced while executing every campaign.
It is important to deal with the problems as they develop and act on it without wasting time. At this stage, the thinking capacity of the team comes into the picture. It is important to be able to recognize and address problems quickly. This ensures that nothing is hampered and everything stays on track with promised deadlines
8. Targeting global audience
There are some companies that focus only on user engagement or lead generation, but that should not be the case. Targeting the global audience should be the utmost goal and along with that the ultimate goal of marketing should also be achieved to drive business growth. As growth, user engagement and revenue go hand in hand.
The business is there to grow. Being the owner of the company, you know that you will be expanding in the future. Therefore, always consider a digital marketing agency that has a global reach. If the agency has a strong global network, only then your brand will stand a class apart in the global digital platform. The agency will definitely help you connect with the audience all over the world easily.
A reputed marketing agency knows how to connect with people globally. They understand their audience, their behaviours, and interests and come up with a broader customer base.
9. Digital smoothness
A top digital marketing agency has the ability to adapt to every update in the world of technology without falling apart. A successful digital marketing is the one which does not tumble everytime Google releases an update to its search algorithm. The agency should be well-worse with all the technologies in the market.
Meeting the requirements of the client, executing campaigns, producing reports all have the digital connectivity. Therefore, in order o fulfil these things, it is necessary to have digital fluency to keep the pace going.
10. Design-focused
A thoughtful, beautiful design will increase the effectiveness of your marketing strategies and campaigns. It inspires visitors to consume your content. To that end, it’s important that your agency understands how to use design in a way that really resonates with your target market.
The above Facebook page is of Columbia University. It is managed by one of the top digital marketing agencies in the world. Being a top-notch agency, they are more design-focused along with an equal focus on the content. They know that the real-time pictures are more effective than vectors.
A good digital marketing knows perfectly how to use the design in a better way that resonates with the likes of the target audience. Design indeed plays a vital role.
11.Transparency in everything
When we say business, it eventually gets connected to money. Thus, an important trait of a top digital marketing agency is when they keep all the monetary transactions transparent. If they are being vocal about the charges and contract then you are at the right place. But it is important to do the market research before approaching any agency. Exclusive things never come at a cheaper rate. The top digital marketing agencies do charge higher fees. But they are worth because they deliver the best work along with the scaled-up results.
In a country like India the average prices are as follows:
- Website design & hosting – INR 5000 to INR 2,00,000 per year
- Basic SEO – INR 1000 to INR 10,000 per month
- Advanced SEO – INR 15,000 to INR 1,00,000 per month
- Social Media Marketing & online reputation management – INR 5000 to INR 1,00,000 per account per month (account = Twitter, Facebook, LinkedIn etc.)
- Blog writing – INR 500 to INR 5000 for a 500 words blog
- Search Engine Marketing – INR 5,000 to INR 50,000 per month for account setup, monitoring, re-targeting and maintenance – ad expenses extra
- Email Campaigns – INR 1000 to INR 20,000 per email design & setup– email service charges extra
- Landing page setup – INR 3000 to INR 10,000 per landing page – hosting charges extra
Pricing in rest of the world
If considered in US dollars then launching a new Twitter account, complete with setup and outsourcing content creation/consumer interaction (all 140/280 characters at a time), costs an average of $2,000 – $4,000 per month – and that’s just for Twitter.
For Facebook, the agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000. Some agencies charge a minimum of $4,500 per month for Facebook and Twitter management.
Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month.
The era of digital marketing is changing the original definition of marketing upside down. Newer technologies are coming in and the top-notch players are happily embracing it. Being a brand, you can find your happy place easily if you know what are the traits that higher-ups in the field of digital marketing are having. So be sure that your brand is going to rock the digital marketplace with the help of one of the top digital marketing agencies.
