In-house team or outsource digital marketing? You must in a big dilemma. But don’t worry, I am here to help you. Either you are a small scale company or a large scale company, having an in-house team can be a hassle at times. It becomes difficult to manage all the ends. So in that case, if you have the option to outsource digital marketing services, then you can relax a bit.
Big companies do not have much problem to outsource their work to digital marketing agencies as they have a hefty budget. But in case of small companies, they may refuse because the agency is charging too much.
So in that case, they can opt for the freelancing option where they pay less and get the work done. But then again the quality of the work matters a lot. You will not find the professionalism in a freelancer that a company can give you.
Today there are no location boundaries because of the internet. If you are in one city, you can hire a digital marketing agency from another city or state or a country for that matter. I have written a blog before on how to find best digital outsourcing company for digital marketing, so you can go through that as well.
Especially when it comes to startups, it is not necessary that they will find the expertise in the same location as they are. So in that case, choosing an option that works best for the startup will be a good idea.
So in this blog, I will talk about why outsourcing your digital marketing work to the agency can bolster your profit by more than 45%.
1. Expertise in the field
An in-house team has a very limited knowledge, as they always think as a part of the company, so the ideas do not flow which are needed. A digital marketing agency has a complete expertise in what they do. They know the market and they know the competition. They must have also worked with the similar clients as yours.
If you are planning to outsource the digital marketing work of your company, then don’t hesitate as you are giving it to the expert.
2. Proper planning of the campaign
A digital marketing agency knows how to plan the campaign or social media channels and what is the apt time to run the advertisement on Google or Facebook. The in-house team knows how to create a campaign, but they are not completely aware of executing it.
You have an idea, but it will be of no use if you are implementing it properly. And that is exactly where the digital marketing agency comes into the picture. They study your brand and based on the study they plan the entire campaign with their creative thinking. They know the seriousness of social media and how it can affect the goodwill of your company. So they are extra careful while executing anything on the digital front.
3. A higher level of customer satisfaction
A digital marketing company is completely capable of targeting the right set of audience and converting them into your customers. This is because they know who all your customers are. They execute the campaigns so well that it digitally satisfies the customer. This also increases the increases the interaction with your customers and they start talking about your brand because they like it so much.
The rate of customer satisfaction gradually increases and you get the chance to cross-sell your service or product. Sometimes it may happen that you up-sell your product to a selected set of customers.
4. Return on Investment
The digital marketing agencies are always focused on driving the Return on Investment (ROI). If you are expecting an ROI then you will not get it immediately. And when you will get the ROI, it will both, in terms of money and growth. This because the agency produces really good stuff to uplift your brand.
The agencies are capable of providing a steady flow of traffic which allow your leads to get converted and that gives you the sale of your product and services.
5. Bigger reach and engagement
When you outsource your digital marketing work to the agency, your reach and engagement automatically increase. This is because a digital marketing agency knows how, where and when to spread a word about your brand. It is not always bombarding the audience by selling your product. The digital marketing agencies know how to engage your audience by creating some engaging posts that will urge the audience to know more about it.
6. Familiar with latest trends and technology
A digital marketing agency is always familiar and updated with the latest trends in the market. Your in-house team may lag behind in this. Many digital marketing agencies successfully connect the brand with the latest whereabouts of the world. Not only this, these digital marketing agencies are always aware of any new technology or tool if comes to the market.
They systematically make use of all the necessary tools like Hootsuite, grum, Google Keyword Tool Planner, Google Tag manager throughout the campaign for your brand. So you can rest assured as you are in the safe hands.
7. Turnaround time
A digital marketing agency is very well capable of doing things right and delivering the results in time. If you are giving out them a task say planning and running a campaign on Facebook for one week. That will surely happen in time. The plan of the campaign will come to you three days before the commencement of the campaign. If there are any changes to be made then there is time to do that.
So you do not have to worry about the deadlines as the agencies are very particular about it. They follow the deadlines sincerely and deliver the output in time.
8. Consistency in campaign
If you are outsourcing your work to digital marketing agency then you be sure to find the consistency in their work.
Even if you are doing someone else’s work, then you would want to be consistent in whatever you are doing in order to get good results. Same goes for the digital marketing agencies. They know the seriousness of the project as they are handling and building an image of a brand. If they are not consistent with the work, there are high chances that you may discontinue their service.
So if you are in dual mind whether to have an in-house digital marketing team or outsource it to a digital marketing agency, then don’t be. Digital marketing agencies are always a good choice to have. They have a team of experts and that team is your team. You can closely monitor each and every move and give suggestions if needed.
So think in such manner that if there are services available for you out there, then why not to take advantage of it? Go there and get yourself one today!