Lead conversion is the ultimate motive of every brand. And the sales team thrives hard to achieve the monthly goals. Sending sales email that get responses are sent by the sales team to the prospective customer. Every brand is different, but some of the tactics always remain the same. Sending best cold emails to the users who are not yet associated with the brand is the regular practice of a company.
Cold emailing is actually a difficult task to do. Firstly, there is no direct contact with the user and secondly, there is a lack of non-verbal feedback. But they do work many times. It happens that a person is sending cold emails to 2000 people but no one reverts back. But sometimes out of 2000, there might be 3 or 4 that reply to the emails. SO you never know, from where you get the lead.
What is a cold email
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact or a request for information previously. It could also be defined as the email equivalent of cold calling. Cold emails are different from spam mails.
Cold email is an email sent to a potential client that doesn’t have an existing connection to you. If you send someone you’ve never met an email you found through a publicly available email address, it’s cold email.
If you email an influencer you’ve never met asking for feedback on an article, it’s cold. So basically, you are trying to get in touch with the potential user which may be converting to a customer in future. Also always make it clear that why you are emailing them.
What a cold email should include
- Your real name.
- Your contact information: job title, website, social media profiles, phone number, etc.
- Customized content for the recipient.
- A specific request.
- A conversation starter rather than a request to take quick action.
Tips to write effective cold emails
It is no doubt difficult to write cold emails as you are targeting someone who might not be interested. So, a cold email should always be such that the recipient should be able to connect it with himself or herself. Here are few tips that will help in drafting that perfect cold email.
1. The message should be tailor-made
While drafting the cold email, always make sure that the message is tailor-made. The user should feel like the message is only drafted for him or her. The message should be completely personalized. Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want.
In this case, all you have to do is develop a theory of mind. It is usually the tendency of the people to feel important and well qualifies to do a certain job. When a person knows that only he is capable of doing a particular task, then you hit the bullseye with that mail. So personalizing cold emails in a smarter way is important.
2. Validate yourself
Generally, when you meet someone, you introduce yourself. Sometimes, you may know the other person but that person is just unaware of who you are. The cold emails work the same. The one to whom you are sending the email doesn’t know you but you have already done a bunch of research on them.
Remember, you are a stranger here. You need to show them that you are credible and they can trust you. Knowing someone in common is the strongest form of social proof you can offer. If you have any direct connections, mention them. A mutual friend means you are no longer a stranger.
If that is not the case, then make sure that you have something in your stock in their regard to tell them that whatever you are saying is 100% authentic. This is the journey of being stranger to go inside the recipient’s group.
3. Target their pain points
Always research on what a user wants. If that is known then it is easy to draft the mail accordingly. Think form the user’s perspective that why this person will take time out to read your mail? Is it that important? If you know the answers to all these questions then you are sorted.
If you’ve done your research and found a major pain point for the recipient, and you can offer relief, highlight that. For instance, if a person tweets that he is in search of a good digital marketing agency and by chance you catch that tweet, you are good to go. Send a cold email highlighting the solution that you can offer to that person.
4. Keep it simple
Sending a cold email to someone should always reflect that how you are giving a solution to someone. And also it is a fact that short emails are always preferred by the readers. So make sure that you keep the email short, simple and yet informative.
Firstly introduce yourself in the mail and give the direct message to the reader. Always read the email out loud before sending it.This process enables to edit the message before sending. So that you can make necessary changes.
5. Appreciation works
There are very fewer chances to get a reply of a cold email. But yet you try your best. So always appreciate the reader. Saying “Thank you for your support in advance. I am very grateful to you” will surely increase the response rate.
And also you have to draft the emails all by yourself. Taking the help of cold email templates is absolutely a bad idea. When we say personalizing the message, it means that it has been created personally. So do follow that practice.
How should be the subject line
When it comes to the subject lines of the cold emails, keep it short, real, personal and genuine. You can try subject lines in following variations.
- “Introduction: {Name}” or “Introduction {your name/company} <> {their name/company}
- “quick request”
- “Trying to connect”
- “{name of their company}”
The subject lines should be such that it should urge the user to open the mail and respond to it. When you are working on your cold emails, be sure to think about what your snippet might look like. Encourage your prospects to open the email by making it feel like it could be coming from a customer.
Cold email referral
Hi [first name],
My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however, based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from [company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen-minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Sig
Therefore, the above guide will surely help in drafting some value-added cold emails through which the rate of response is maximum. Remember all the hacks and your purpose will be served. Apart from other activities to convert potential users into customers, sending cold emails to the users can also do wonders. So always keep trying in this regard as well.Because you never know when you will hit the bullseye!
