12-Weeks AI Driven

Performance Marketing Course

Learn the art of data-driven advertising, scale campaigns like a pro, and achieve measurable results with our expert-led Performance Marketing Course.

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27+ Tools Covered in 1 Course

Complete Performance Marketing in 12 Weeks

Foundations & Funnels

Build your performance marketing mindset. Learn AI tools for marketers, customer persona mapping, user journey strategy, and funnel psychology that drives conversions.

The Conversion Engine

Master high-converting landing pages, persuasive copywriting, CRO techniques, A/B testing, and heatmap analysis to optimize every element of your conversion funnel.

Google Ads (Search Focus)

Dive into Google Ads fundamentals campaigns, ad groups, keywords, Responsive Search Ads (RSA), Smart Bidding strategies, and Gen AI integration for better ad performance.

Google Ecosystem (Display & Video)

Learn Display and YouTube advertising with advanced audience targeting, retargeting strategies, storyboard creation, and AI-powered video script development.

Advanced Google & Creative

Explore Google Shopping, Performance Max (PMax) campaigns, Merchant Center setup, data feed optimization, GTM, GA4 tracking, and conversion debugging.

Meta Ads (Facebook/Instagram)

Master Meta advertising structure, Meta Pixel, Conversion API, creative frameworks (AIDA & PAS), and AI-powered creative development using Midjourney/DALL-E.

Meta Optimization & Scaling

Advanced Meta targeting with Custom Audiences, Lookalike Audiences, Advantage+, horizontal and vertical scaling techniques, and automated rules to prevent budget loss.

Diversifying Channels

Expand to LinkedIn Ads for B2B, Microsoft Bing Ads, and Amazon Advertising. Learn platform-specific strategies, ACOS calculations, and cross-platform retargeting.

Automation & Retention

Implement marketing automation, CRM integration, lead nurturing sequences with AI, automated lead qualification, and conversion rate improvement systems.

Reporting & Strategy

Master data visualization with Looker Studio, AI-powered data analysis, media planning, budget allocation modeling, competitive analysis with spy tools, and 90-day roadmaps.

Live Project Execution

Apply everything you’ve learned. Execute real campaigns with live ad budgets, create complete strategy decks, build assets, and manage actual client projects.

Optimization & Presentation

Optimize your live campaigns, analyze performance data, prepare comprehensive reports, and present results to stakeholders like a professional performance marketer.

Gain Hands-On Experience with Live Campaigns

Work on real-world campaigns to develop practical marketing skills and build confidence.

Learn to Analyze Data and Optimize for Maximum ROI

Master data-driven strategies to track performance and maximize campaign results.

Unlock Job-Ready Skills for a Booming Industry

Acquire in-demand skills that make you a valuable asset in the growing digital marketing field.

Access Placement Assistance and Industry Connections

Leverage our exclusive network and placement support to advance your career.

Up-skill with STAENZ Academy

Generative AI Tools with enhanced capabilities are part of the curriculum. Stay updated and relevant with new-age skills in marketing. Call us at +91-8448449874 to Know More About It.
Download Syllabus

Improve Campaign Performance, ROAS with Better CAC

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Performance Marketing Course Modules

The AI Performance Mindset & Funnel Strategy

Understanding the Performance Marketing ecosystem. Introduction to
AI tools for marketers. Customer persona and user journey mapping.

High-Converting Landing Page & CRO

Anatomy of high-converting landing pages. Writing persuasive copy
and content. A/B Testing and Heatmap Analysis.

Google Ads Fundamentals & Search (AI-Enhanced)

Campaigns, Ad Group, Keywords, RSA, Smart Bidding Strategies. Gen AI
in Responsive Search Ads.

Google Display & Video (YouTube) Ads

In-Market, Affinity, Custom Segment Audience Targeting. Retargeting
strategies as per long funnel. Storyboard & script with AI.

Google Shopping & Performance Max (PMax) ​

Black Box of PMax Ads. Full funnel P-Max strategies. Merchant cente setup and data feed sync. Asset group creation & optimisation.

Advanced Tracking: GTM & GA4

Tags, Triggers, Variables in GTM with Conversion Actions. GA4 performance reporting and analysis. Debugging tags and data.

Meta Ads (Facebook & Instagram) – Structure & Creative

Meta Pixel, Conversion API, AIDA & PAS Framework, Creative Sandbox using Midjourney/DALL-E. Sales, Lead, Awareness

Meta Ads – Advanced Targeting & Scaling

Custom Audience, Lookalike, Advantage+ Horizontal & Vertical Scaling, Automated rules to prevent loss.

LinkedIn Ads for B2B Performance

ABM (Account Based Marketing) on LinkedIn. B2B and B2C targeting
title, industry, company etc. Lead Gen & Conversion with Insight Tag.

Microsoft (Bing) Ads

Import from Google to Bing. Microsoft Audience Network & targeting +
retargeting. LinkedIn profile targeting in Bing.

E-Commerce Special: Amazon Ads

ACOS (Advertising Cost of Sales) & ROAS Calculation. Sponsored
Brands & Products, Storefront optimisation and Amazon SEO.

Copywriting & Creative Strategy with AI

Deep-dive Prompt Engineering for marketing. Creating Ad Variants.
Hooks and CTA with psychology of clicks.

Marketing Automation & CRM Integration

Connecting Ad Forms to CRMs, Lead nurturing sequence with AI Signals. Immediate Lead qualification. Conversion rate improvements

Data Visualization & Reporting

Automated dashboard with Looker Studio. Analysing large dataset with
AI. Connecting multiple data sources e.g. Google Ads, Meta Ads etc.

Media Planning & Budget Allocation

CPA, CPM, ROAS modeling. Cross-channel budget allocation. Spy tools to
analyse competition and forecast result. 90-day performance roadmap

Performance Marketing Specialist

Manage paid campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn to drive conversions and revenue.

Digital Marketing
Analyst

Track KPIs, analyze data, and optimize campaigns to ensure maximum ROI and drive marketing success.

Ad Operations
Manager

Oversee the technical setup, tracking, and performance analysis of digital ad campaigns to ensure execution and ROI maximization.

Search Engine Marketing (SEM) Specialist

Specialize in managing search engine advertising campaigns to boost visibility and generate leads.

Social Media Advertising Specialist

Create and optimize paid social media campaigns on platforms like Facebook, Instagram, and Twitter.

E-commerce Marketing Manager

Oversee performance marketing strategies tailored for e-commerce platforms to increase sales and customer retention.

Meet Your Mentor

Sanjeev Mishra

Master Trainer @STAENZ

18+ Years

Work Experience

9+ Years

Teaching Experience

Meet Sanjeev Sir, a dynamic leader, mentor, and digital entrepreneur with a passion for empowering individuals and businesses through innovative solutions. With years of experience in the digital marketing industry, Sanjeev Sir has successfully guided countless professionals and students toward achieving their dreams. As the founder of STAENZ, his vision is to bridge the gap between learning and execution, making cutting-edge knowledge accessible to all. Sanjeev Sir believes in hands-on learning, fostering creativity, and creating a community of lifelong learners.

Who Can Apply for the Performance Marketing Course?

  • Aspiring Digital Marketers
  • Marketing Professionals
  • Entrepreneurs and Business Owners
  • Freelancers and Consultants
  • Students and Graduates
  • Tech Enthusiasts

Up-skill with STAENZ Academy

Generative AI Tools with enhanced capabilities are part of the curriculum. Stay updated and relevant with new-age skills in marketing. Call us at +91-8448449874 to Know More About It.
Download Brochure

Real-World Projects for Hands-On Experience

Search Engine Marketing Campaigns

Plan and execute PPC campaigns across Google Ads, optimizing for keyword relevance and bidding strategies. Learn to track and adjust to maximize traffic, leads, and conversions for businesses.

Conversion Rate Optimization (CRO)

Optimize landing pages and websites by analyzing user behavior and implementing data-driven strategies. Improve design, copy, and call-to-actions to increase user engagement and boost conversion rates.

E-commerce Marketing Strategies

Develop and manage campaigns aimed at increasing online sales for e-commerce businesses. Learn how to optimize product pages, set up retargeting, and track metrics for better customer retention.

Social Media Advertising

Create highly-targeted ad campaigns for platforms like Facebook, Instagram, and LinkedIn. Learn to design effective ads, target the right audience, and optimize campaigns for improved engagement and ROI.

Retargeting Campaigns

Create campaigns targeting users who have previously interacted with your brand. Use personalized ad strategies and optimize ad placements to drive conversions and re-engage potential customers across multiple platforms.

Analytics and Reporting

Gather, analyze, and interpret data from marketing campaigns to create actionable insights. Use analytics tools to track KPIs, measure success, and optimize campaigns for higher returns on investment.

Add Wings to Your Career & Business | Learn From Experts

STAENZ Academy is a pioneer in digital marketing training. What are you waiting for? If you to learn from the top digital marketing course in Nashik, attend a FREE Demo Class to See What You Are Getting. Call us at +91-8448449874 to Know More About It.
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FAQ

This course is designed for people who have a basic understanding of digital marketing modules. Whether you’re a digital marketing generalist looking to specialize or someone wanting to master performance marketing with AI integration, this program will help you become a specialist.

The program runs for 12 weeks with 75 hours of live classes. It’s divided into 3 phases: Phase 1 – Foundation (2 weeks), Phase 2 – Campaign Live & Funnel Testing (3-8 weeks), and Phase 3 – Tracking, Optimization & Capstone Projects (2 weeks). You’ll also get 1 year of recording access.

Yes! You’ll run real campaigns with live ad budgets across 15 modules covering Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Amazon Ads, and Performance Max (PMax) campaigns. The program includes hands-on experience with D2C campaigns and a final capstone project.

Performance marketers earn significantly higher than traditional digital marketers. The average salary ranges from ₹10 lakh to ₹18 lakh, with 35-40% growth potential in your current job. There are 1,50,000+ job openings with projected growth of 11-14% year-on-year.

We provide 360-degree support including in-class assistance, daily hotline, personal assistance, and expert mentorship. For placements, we offer mock interview training, real interview preparation, internship opportunities, and access to our hiring partners. You’ll also receive global certificates upon completion.