Master Trainer
Sanjeev Mishra
CEO & Co-founder
The power digital marketing coach. Students know Sanjeev for his patience and for making complex topics feel simple, from Google Ads to AI agents.
Digital Marketing · Diploma
Post Graduate Diploma in Digital Business (PGDDB)
Rookie to rockstar in 12 months. An MBA-style diploma that teaches not just how digital marketing works, but why, and prepares you to lead.
- 12 Months
- Classroom · Hybrid
- New batch starting soon. Ask your counsellor.
- PG Diploma in Digital Business
- Easy EMI options available
- Trainers with 20+ years experience
- MBA-like curriculum with 2026 AI updates
- Agency simulator: real roles, real pitches
- Internship and industry visit included
- Scholarship test with up to ₹30,000 off
- 12Months
- 4Terms
- 700 hrsTraining
- 550 hrsInternship
PGDDB is for people who want more than a job title. It is a 12-month diploma that teaches the full picture of digital business: why people buy, how to reach them, how to measure what works, and how to lead a team that delivers.
The program runs in four terms. You start with consumer psychology, websites and tracking. You move into acquisition: SEO for AI search, paid media strategy and performance marketing. Then automation, CRM, CRO and media planning. In the last term, you work inside a simulated agency with real roles, deadlines and client pitches, and choose a specialisation in eCommerce or B2B lead generation.
You learn the way you would in a good MBA class: case studies, presentations, panel discussions and a viva. The difference is that every topic is digital, current and practised hands-on.
What Digital Leaders Earn
Indicative salaries for digital marketers with leadership training (source: Glassdoor):
- Entry level: 7 to 9 lakh in tier 1 cities, 5 to 6 lakh in tier 2 cities
- Mid level: 10 to 14 lakh in tier 1, 8 to 12 lakh in tier 2
- Senior level: 15 to 30 lakh in tier 1, 15 to 20 lakh in tier 2
- Leadership: 30 lakh+ in tier 1, 20 lakh+ in tier 2
After This Course You Can
- Build digital strategy from consumer psychology and data, not guesswork
- Run search, social and performance campaigns with tCPA and tROAS bidding
- Set up tracking, dashboards and reports in GA4 and Looker Studio
- Automate lead nurturing with CRM, WhatsApp API and AI agents
- Plan media budgets, forecast results and present to clients
- Lead projects in a simulated agency and handle real client situations
Roles you can apply for
Who it is for
Is PGDDB Right for You?
Graduates
Start a leadership-track career in digital business instead of an entry-level job.
MBA Aspirants
Get MBA-style strategy and case studies, built entirely around digital.
Working Marketers
Move from execution to strategy, data and team leadership.
Future Founders
Learn to build, market and run an online business.
Curriculum
What You Will Learn, Module by Module
01Term 1: Foundations of digital business and architecture
Consumer neuroscience and digital psychology, Fogg behaviour model, colour psychology, landing pages, advanced web architecture, SEO for ranking, programmatic SEO, Core Web Vitals, content strategy and storytelling, copywriting (AIDA, PAS), data tracking, data layer and event tracking.
02Term 2: Customer acquisition and performance marketing
Advanced SEO with AIO and GEO, semantic and entity SEO, hyperlocal SEO, paid media strategy, auction insights, tCPA and tROAS bidding, Quality Score, Meta and LinkedIn social commerce, Conversions API, sales funnels, GA4 + Looker Studio dashboards.
03Term 3: Integrated strategy and automation
Marketing automation and CRM, lead nurture and drip sequences, WhatsApp API, conversion rate optimisation, heatmaps and hypothesis testing, media planning and budgeting, forecasting, CPA and CLV, share of voice, AI agents and marketing bots.
04Term 4: Leadership, agency simulation and specialisation
Agency simulator in micro cohorts, real roles, crises and pitches, elective in eCommerce marketing or B2B lead generation, negotiation and crisis communication, mock client interviews, industry visit, viva and panel discussions.
05Bonus: Communication, presentation and storytelling
Structured thinking (Minto Pyramid, PREP), visual storytelling, consulting-style decks, executive presence and defending your data in Q&A.
Learn by doing
Real Projects and Practice
Agency War Room
Work in a micro agency with real roles, deadlines and client pitches.
Real Ad Budget
Run campaigns with a real ad budget and report the results.
Case Study Library
Break down campaigns from brands like Red Bull and CRED.
6 Pitch Deck Presentations
Present strategy to panels, like you will at work.
Tools
Tools You Will Use in Class
Hands-on from week one. You practise inside each of these during your LIVE sessions.
- Google Analytics 4
- Looker Studio
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Semrush
- WordPress
- CRM and WhatsApp API tools
- ChatGPT
- AI agent builders
- Hotjar-style heatmap tools
Your trainers
Taught LIVE by Practitioners
Assistant trainers support every batch, in the classroom and online.
Master Trainer
Tejaswini Deshpande
COO & Co-founder
Leads academics, training quality and student experience. Tejaswini teaches Digital Marketing and AI-driven marketing and brings nearly two decades in digital technology.
Batch schedule
Next Batch
Join the next batch in the classroom or LIVE online. Not sure yet? Try a free class first.
New batch starting soon. Ask your counsellor.
Fees and EMI
Clear Fees, Explained by a Real Person
Fees depend on the mode you choose and any scholarship you qualify for. Your counsellor shares the exact numbers, EMI plans and what is included.
Fees are shared in your free counselling session
Easy EMI options available
Scholarship up to ₹30,000 through the scholarship test
Get Fee DetailsIncluded with the Course
- Semrush for 1 monthProfessional SEO research while you learn.
- Real ad budgetReal spend for your campaigns.
- 1 year domain and premium hostingYour own site for projects.
- 3 years class recordingsRevise anytime.
- Industry visitSee how a digital team works day to day.
- English and pitching sessionsSpeak and present with confidence.
Certification
PG Diploma in Digital Business
On completion you receive the Post Graduate Diploma in Digital Business from STAENZ Academy, verifiable with a QR code, along with global certifications prepared during the program.
Image: sample PGDDB certificate with QR verification (1200x850)
Placement support
100% Placement Assistance
Our placement cell works with you until you land the right role.
Placement Cell and Tie-Ups
An in-house placement team with tie-ups across agencies, corporates and startups.
Resume and Portfolio
We help you build a resume and a portfolio of the campaigns and projects you worked on.
Mock Interviews
Practice interviews with feedback before you face real ones.
Internship
Hands-on work on real projects to put on your CV.
Placement Drives
Interview days with hiring partners, at our centers and online.
Lifetime Support
You stay part of the STAENZ Nation community, with one-on-one help after the course.
#staenzwaale
Students Who Did PGDDB
Placement success
Social Media Manager at Optical Creations
₹17,000/month
Shyam turned practical social media training at STAENZ into a career and now works as a Social Media Manager at Optical Creations.
SP
Shyam PandeyPlacement success
Placed in digital marketing
~5 LPA
Rahul trained hands-on at STAENZ and, with help from the placement team, moved into a role in digital marketing.
RK
Rahul KanojiyaHow to join
Four Simple Steps
Register for the Scholarship Test
A short online test. Scholarships go up to ₹30,000.
Attend Counselling
Understand the program, terms, schedule and career path.
Get Shortlisted
Receive your offer and scholarship.
Enrol in the Cohort
Start Term 1 with your batch.
Not sure yet?
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FAQ
PGDDB: Questions Students Ask
How long is the PGDDB program?
12 months, split into 4 terms, followed by internship work. Classes are LIVE, in the classroom or online.
Is PGDDB the same as an MBA in digital marketing?
It is not a university degree. It is a diploma from STAENZ Academy with an MBA-style curriculum: strategy, data, case studies and leadership, built entirely around digital business.
What is the difference between DMEP and PGDDB?
DMEP is a 4 + 2 month program that makes you job-ready as a digital marketer. PGDDB is a 12-month diploma that adds strategy, data, automation, leadership and an agency simulation, for people who want to grow into manager roles faster.
Is there a scholarship?
Yes. Register for the scholarship test. Depending on your score, you can get up to ₹30,000 off.
Do you provide placement assistance?
Yes, 100% placement assistance with resume building, mock interviews, internships and placement drives.
Can I join PGDDB online?
Yes. You join the same LIVE classes online and take part in the agency simulation remotely.
Try before you pay
Book a Free Demo Class Before You Pay Anything
Pick a date and time. Sit in a real batch, ask questions and see how we teach. Then decide.
